US iTV Homes Will Exceed 58 Million By 2005, Says eMarketer
According to Interactive TV: Reality & Opportunity, a new report from eMarketer, there will be more that 58 million iTV household in the US by the end of 2005.
| US iTV Households 2000-2004 | ||||||
| 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | |
| iTV Households (millions) | 3.2 | 12.7 | 22.1 | 33.4 | 45.7 | 58.2 |
| As % Of Total Households | 3.0 | 11.8 | 20.3 | 30.4 | 41.1 | 51.9 |
| Source: eMarketer, 14.03.02 | ||||||
eMarketer highlights the opportunities of iTV for advertisers who will be able to exploit the new services which will include video-on-demand (VOD) and personal video recorders (PVRs) in order to target audiences across the world.
By 2005, 50% of TV households in the US will have access to interactive services according to eMarketer.
