RAJAR Q2 2012: Digital

Listening to radio via a digital platform in terms of weekly reach has increased by 10% year on year, with 24.2 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 22.1 million in Q2 2011).

Digital listening hours for Q2 increased 13% from 290 million hours in Q2 2011 to 326 million hours this quarter.

DAB radio is still the most popular device when it comes to listening to digital radio, accounting for 63.8% of all digital hours. Listening via DTV (digital television) is down 5.9%, however listening online has recorded an increase of 37% YoY. DAB hours are 208 million; DTV hours are 49 million; and online hours are 47 million.

The share of all radio listening via a digital platform now stands at 31.5% compared to 26.9% for the corresponding period last year and 29.2% for Q1 2012. The share of listening to DAB has increased by 13% YoY to 20.1% of all listening (17.2% in Q2 2011).

The share of all listening through DTV has seen a slight decline from 4.8% in Q2 2011 to 4.7% this quarter. Online share of all radio listening has increased to 4.6%, up from 3.2% in Q2 2011 and 3.9% in Q1 2012.

Access to a DAB receiver is up 8% on Q2 2011 and currently 42% of the population, or 22 million adults (aged 15+), claim to live in a household with access to a DAB set.

18% of adults aged 15+ listened to the radio via a mobile phone, up 24% YoY. In the over 25’s demographic 15% say they have listened to the radio via their mobile phone. This is a new record and is up more than a quarter from the same period the previous year.

In the 15-24 demographic over a third or 35% of those surveyed now claim to have listened to the radio in this way, with 17.4% stating they listen at least once a week and 4.1% doing so every day.

MediaTel has PowerPoint presentations available to download, featuring pre-prepared market breakdown graphs for the RAJAR data release – click here.