This week sees the launch of 7 Heaven Media. The media sales company starts business with a network of 250 digital screens in 165 private jet terminals across the EMEA region.
7 Heaven Media will work with luxury brand clients for campaigns across unique global media platforms targeting affluent audiences.
Approximately 4 million passengers in EMEA travel by private jet each year, with an average spend of £400,000 on luxury-goods and services annually; 77% of these travellers will now be exposed to a 7 Heaven Media screen, for an estimated viewing time of 12 minutes.
7 Heaven Media can provide sponsorship opportunities and editorial-style coverage on the screens. Content can be tailored through a content management system for location, season and events. So advertisers can, for example, exploit screens in Davos for the World Economic Forum or in Monaco for Formula One.
7 Heaven Media was set up by former CBS Outdoor senior executive Danielle Klein. Headquartered in London, they have offices in Paris, Geneva and Shanghai. On the launch Klein said: “The spending power of private air travellers makes them a highly sought after consumer. To be able to communicate to them, within a trusted and captive environment presents advertisers with an opportunity previously unseen.”
