Sky takes aim at Netflix with new VOD package

No doubt Netflix will be looking over its shoulder as broadcasting giant Sky introduces a brand new entertainment package for under £5 a month.

The ‘NOW TV Entertainment Month Pass’ offers a contract-free way to access ten of Sky’s subscription TV channels: Sky 1, Sky Atlantic, Sky Living, Sky Arts 1, Discovery, MTV, Comedy Central, GOLD, Disney and FOX, allowing customers to stream shows live and on-demand on a pay-as-you-go-basis for £4.99 a month – undercutting Netflix by £1.

The pass also offers premiere episodes of a selection of series, including Game of Thrones, and is available on the NOW TV Box, PS3, Roku, Macs and PCs.

Other supported devices will be introduced as part of a phased roll-out over the coming months, including iPhone, iPad, selected Android smartphones, Xbox, LG Smart TVs and selected LD media devices. Customers are able to register four devices at any one time.

The news follows BT’s announcement earlier this week that it will be launching two additional channel ‘bolt-ons’ to its TV service, offering a range of high-definition programmes and children’s channels, rivaling Sky’s current entry-level TV Entertainment pack at £21.50 a month.