The Guardian Media Group and BSkyB have been holding talks with a view to taking stakes in an arts pay-TV channel. Artsworld will be fronted by Sir Jeremy Issacs and will feature a range of arts programming.
It is believed that Sky has taken a 20% stake in the channel and agreed its carriage on SkyDigital. GMG is also understood to be negotiating a 20% stake in return for backing of around £3million.
The station hopes to be on air at the end of this year after announcing its investors at the end of this month.
GMG: 020 7239 9696 BSkyB: 020 7705 3000
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