UKTV refreshes Dave brand

In brief

UKTV has updated Dave’s branding to reflect new content and reach new audiences.

The rebrand will now use assets and idents with images from viewers’ everyday lives in “a smart and witty way”, based on audience insights, and planned with consultancies Eat Big Fish and Craig+Bridget with in-house agency UKTV Creative.

Dave hosts UKTV Original comedy hits and now has original podcasts and digital YouTube commissions.

Earlier this year, UKTV channel W and its catch-up service UKTV Play also underwent brand refreshes.