Global has agreed to acquire Alight Media in a move aimed at strengthening its UK OOH advertising business and extending its national reach.
The acquisition will bring Alight’s portfolio of more than 1,500 digital 48-sheets, digital and classic six-sheets and more than 4,000 digital screens in leisure and hospitality venues into Global’s estate.
Global said the deal would combine Alight’s network with its own advertising technology, insights and programmatic capabilities, making it easier for advertisers to plan, buy and measure campaigns.
Simon Pitts, group CEO of Global, said the acquisition would “enhance the whole outdoor sector” by offering advertisers greater national reach and access to the company’s technology and booking solutions. These include AdPower, its self-service platform launched in June, which aims to improve access to OOH and audio advertising for smaller businesses.
In addition, Global said the deal would support further investment in UK OOH and help compete for a greater share of overall advertising spend.
Global entered the OOH market in 2018 after its purchase of Primesight, Outdoor Plus and Exterion Media. Among its clients, Global handles the London Underground advertising contract.
Alight Media, founded by Matthew Dearden and Dave Huckerby, launched in 2019. Dearden previously served as president of Clear Channel Europe.
The deal is expected to complete in the first quarter of 2027, subject to regulatory approval. Both businesses will continue to operate independently until completion.
