Aegis has added to its presence in South Africa, acquiring independent media agency Full Circle Media, based in Cape Town.
Full Circle Media was established in 2000, and has a portfolio of domestic and international client brands including Really Great Brand Company, Goodyear, Media24, Safmarine and PG Glass.
The acquisition of Full Circle Media follows the acquisition of Trigger, a digital marketing specialist, in May of this year, and the launch of Vizeum South Africa in September.
Following this acquisition, Aegis Media’s brand presence in South Africa will include MEC Carat, Vizeum and Full Circle Media in media; Trigger in digital; and Rapid in out-of-home.
Robert Lerwill, CEO of Aegis, said: “Full Circle Media is a well-run agency, and will fit well with Aegis Media’s existing business in South Africa.
“We see an attractive opportunity to build a leading position in a dynamic economy, undergoing rapid change – and we are acting on it, with three major investments here this year.”
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