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Global and Regional Advertising Growth Forecasts

Global and Regional Advertising Growth Forecasts

This table includes global and regional advertising forecasts – covering the US, Europe, Asia-Pacific and global – from ZenithOptimedia, Carat, GroupM, Magna and Jack Myers.

Global and Regional Advertising Forecasts
US Europe Asia-Pacific Global
2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
ZenithOptimedia (04/10) -4.2 -12.9 -2.0 1.6 2.9 -1.4 -11.1 0.4 2.4 3.2 2.3 -5.3 5.9 6.6 7.7 1.1 -9.8 2.2 4.1 5.3
Carat (03/10) N/A -14.1 0.2 1.4 N/A N/A -11.3 0.6 2.1 N/A N/A -0.5 6.8 7.2 N/A N/A -9 2.9 4.0 N/A
Magna (01/10) N/A -15.5 1.4 0.4 N/A 5.1* -19.7* 5.9* 0.3* 3.9* 9.1* -5.5* 13.5* 7.2* 9.3* 1.4 -14.9 5.9 2.3 5.4
GroupM (12/09) N/A -8.0 -4.3 N/A N/A -1.7 -12.8 -1.6 N/A N/A 5.8 -0.4 5.3 N/A N/A 1.8 -6.6 0.8 N/A N/A
Jack Myers (07/09) -4.6 -12.6 -5.5 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A
Average -4.4 -12.6 -2.0 1.1 0.0 -1.6 -11.7 -0.2 2.3 3.2 4.1 -2.1 6.0 6.9 7.7 1.4 -10.1 3.0 3.5 5.4
Source: As above, compiled by MediaTel INSIGHT
*Magna December 2009 forecast figures

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