CBS Outdoor International has appointed Mike Moran as its UK managing director.
Reporting to CBS Outdoor International CEO Antonio Alonso, Moran will be responsible for spearheading growth and activity across CBS Outdoor’s digital and out-of-home assets.
Alonso said: “We have been searching for the right person to lead our UK business and round off the transformation process that started last year.
“With over two decades of experience in managing corporate strategy and commercial operations, Mike has valuable know-how in highly competitive sectors and his record demonstrates the firepower that we need to build on our superior assets and the overall momentum in our organisation.
“His experience and fresh approach to the media industry will be key to the innovative and insightful strategy of our company.”
Moran is also a member of the ASA’s General Media Council of the UK Committee of Advertising Practice and previously served three terms on the government’s Advisory Committee on Advertising.
