The Establishment Survey is a continuous survey involving approximately 52,500 household interviews a year, carried out, on behalf of BARB, by Ipsos MORI. The survey enables changes in the structure of the population to be reflected in the data that BARB produces. Establishment Survey data is used continuously in the operation of the panel.
The data is weighted to reflect the full UK population. The weighting involves weighting households and individuals to Government-derived population estimates.
Results from the survey are summarised in reports providing demographic information and data on television ownership. These results are available to BARB subscribers only. For more information, please contact BARB at [email protected]
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