Apple’s 1984 ad

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As I’m sure you’ve heard Steve Jobs is stepping down as CEO of Apple. In my world, the 1984 Apple TV ad, which famously only ever ran once (in the Super Bowl) as the Apple Board loathed it, and which reputedly led to Jobs losing his job is unquestionably in the Top 10 ads of…

Brian Jacobs Avatar

Brian Jacobs Brian Jacobs is founding partner of Crater Lake and Company and non-executive director of marketing effectiveness consultancy MESH Experience. He has spent over 35 years in advertising, media and research agencies including at Leo Burnett, Carat, Universal McCann, and Millward Brown.


Steve Jobs holding an iPad

As I’m sure you’ve heard Steve Jobs is stepping down as CEO of Apple. In my world, the 1984 Apple TV ad, which famously only ever ran once (in the Super Bowl) as the Apple Board loathed it, and which reputedly led to Jobs losing his job is unquestionably in the Top 10 ads of all time – many would say it’s the best ad of all time.

For no other reason than to show how far we’ve come, and how far companies used to go to support great ideas, I thought you might like to see Steve Jobs’ speech, introducing the ad to his colleagues in 1983. Click here to see the clip, courtesy of AdAge.

We might love, or hate Apple – but you have to admit this is really pretty cool!



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