Most of the UK’s national newspaper sites enjoyed an increase in traffic in April, with all but one of the audited sites posting a rise in unique browsers, according to ABC.
Bucking the trend was The Telegraph, which was down by more than 73,000 browsers MoM (-3.0%).
MailOnline easily remains the most popular national newspaper site, up 4.4% MoM, with a total of 5.65 million browsers for April.
guardian.co.uk is its closest competitor in terms of browsers, with daily average unique browsers of almost 3.9 million, up 4.2% MoM.
The Telegraph sits in third place, despite its loss in April, followed by The Sun (1.5 million); The Independent (696,000); and Mirror Group Digital (661,000).
| Site | Apr 12 Daily Average Unique Browsers | Mar 12 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 5,653,576 | 5,414,336 | 239,240 | 4.4 |
| guardian.co.uk | 3,876,213 | 3,721,090 | 155,123 | 4.2 |
| Telegraph | 2,343,120 | 2,416,645 | -73,525 | -3.0 |
| The Sun | 1,530,704 | 1,488,696 | 42,008 | 2.8 |
| The Independent | 695,992 | 644,331 | 51,661 | 8.0 |
| Mirror Group Digital | 660,672 | 583,800 | 76,872 | 13.2 |
Source: ABC
