The usual top three performing UK news websites suffered declines last month, according to the latest ABC analysis.
A -3.1% decline in average unique daily browsers saw the MailOnline lose over 352,000 visitors a day, while a -3.7% drop lost guardian.co.uk almost 208,000 and a -7.7% drop the Telegraph’s online site 274,000.
Sister site to MailOnline, Metro.co.uk, also suffered, with a -10.3% decrease losing the site almost 120,000 visitors a day.
In contrast, a 16.7% increase netted express.co.uk an extra 69,000 daily visitors on average, with the second greatest increase belonging to dailystar.co.uk, up 6% to add an extra 20,000.
Manchestereveningnews.co.uk saw a small 3.2% lift in daily browsers, taking its total to 257,000, while a 4% increase for www.liverpoolecho.co.uk took its average daily visitors comfortably over the 200,000 mark.
| Site | Apr 14 Daily Average Unique Browsers | Mar 14 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 10,913,953 | 11,266,272 | -352,319 | -3.1 |
| guardian.co.uk | 5,462,141 | 5,670,062 | -207,921 | -3.7 |
| Telegraph | 3,277,333 | 3,551,333 | -274,000 | -7.7 |
| Trinity Mirror Nationals | 2,519,559 | 2,516,514 | 3,045 | 0.1 |
| The Independent | 1,595,758 | 1,652,478 | -56,720 | -3.4 |
| Metro | 1,036,570 | 1,155,504 | -118,934 | -10.3 |
| express.co.uk | 481,675 | 412,896 | 68,779 | 16.7 |
| dailystar.co.uk | 353,651 | 333,668 | 19,983 | 6.0 |
| standard.co.uk | 236,689 | 230,329 | 6,360 | 2.8 |
| manchestereveningnews.co.uk | 257,041 | 249,052 | 7,989 | 3.2 |
| www.liverpoolecho.co.uk | 204,934 | 197,074 | 7,860 | 4.0 |
Source: ABC
