The 2025 Adwanted Media Research Awards are now open for entries.
Led by The Media Leader’s parent, Adwanted UK, this is the 10th edition of the awards recognising research excellence in the industry.
Entries are welcome from all organisations, covering research delivered to clients between 1 September 2023 and 31 August 2024, unless specified in the category criteria.
The early entry deadline is 9 October, while the late entry deadline is 16 October.
Winners will be announced at a lunch ceremony on 5 March.
More information can be found here.
The event is sponsored by UKOM and Brand Metrics, as well as Audex, Dynata, Kantar Media and Potentia.
Global took home the Grand Prix at the 2024 awards for “Powering Up: Using 3rd and 1st Party Data to Optimise Global’s Planning Framework”.
Full list of categories
Best Custom Media Research Project — Trade Body
Best Custom Media Research Project — Media Owner
Best Custom Media Research Project — Agency
New category: Best Custom Media Research Project — Budgets Under £50,000
Best Custom Media Research Project — Supporting Diversity in Media and Advertising
Best Media Research Tracking or Syndicated Project
Best Use of 1st or 3rd Party Data
Best International Media Research Project
Pulse of the Nation
The Adrian Edwards Award for Best Use of Datasets
Best Representation of Data
Research Effectiveness Award
Media Agency of the Year
Media Owner/Trade Body of the Year
Research, Data or Measurement Company of the Year
Rising Star
Grand Prix
