Adwanted Media Research Awards 2025: Judges announced

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The panel hails from trade bodies, agencies and other companies, alongside The Media Leader’s editor-in-chief.


Judges for the 2025 Adwanted Media Research Awards have been confirmed.

Belinda Beeftink, research director at the IPA, once again returns as head judge for the 2025 edition.

The other 14 judges comprise research leaders from a variety of trade bodies, agencies and other companies, alongside The Media Leader’s editor-in-chief, Omar Oakes.

Entries open on 2 September. The early entry deadline is 9 October, while the late entry deadline is 16 October.

Winners will be announced at a lunch ceremony on 5 March.

The event is sponsored by UKOM and Brand Metrics, as well as Audex, Dynata, Kantar Media and Potentia.

You can find more information here.

The Adwanted Media Research Awards are led by Adwanted UK, parent of The Media Leader.

Full list of judges

Belinda Beeftink, research director, IPA — head judge

Ruth Chalisey, head of insight, EssenceMediacom

Ian Dowds, CEO, UKOM

Martin Greenbank, senior director, product (global), Kantar Media

Stef Hrycyszyn, customer engagement lead, Jicmail

Joe Lewis, director, Measured Media

Ruth O’Neill, insight partner, Havas Media Network

Omar Oakes, editor-in-chief, The Media Leader

Anna Sampson, consultant, Anna Sampson Consulting

Sarah Sanderson, managing director, The Lawyer

Peter Stevens, head of commercial insight, Bauer Media

Michael Tull, insight business director, Digital Cinema Media

Denise Turner, CEO, Route

Louise Twycross-Lewis, head of insight, PHD

Amanda Wigginton, founder and director, Amanda Wigginton Consultancy



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