All aboard the Advertising Express to Cannes Lions

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April 4, 2023

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1 minute

Ad Net Zero, the AA, the IPA and ISBA have invited the UK advertising community to travel to Cannes Lions by train to save on carbon emissions and network.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Ad Net Zero and trade bodies the AA, the IPA and ISBA have invited the UK advertising and media community to travel to Cannes Lions by train to save on carbon emissions.

A return train from London St Pancras to Cannes emits 30 times less carbon dioxide than a return flight from London City airport to Nice (10.76kg of CO2e vs 342kg CO2e).

UK adlanders attending Cannes Lions International Festival of Creativity can book a place on “The Advertising Express” which leaves London St Pancras at 12.24pm on Sunday 18 June, with the return journey leaving Cannes at 11.33am on Saturday 24 June.

https://uk.themedialeader.com/medias-carbon-numbers-may-be-shocking-but-there-is-a-way-forward/

https://uk.themedialeader.com/sustainability-the-ad-industrys-biggest-ever-brief/

https://uk.themedialeader.com/gooding-tradition-is-getting-in-the-way-of-progress-at-lions/