Barb: Netflix, Amazon and Disney suffer UK household dips

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May 30, 2023

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1 minute

In brief: Netflix, Amazon Prime Video and Disney+ have seen small quarterly drops in the number of UK homes with access to their services, latest data from Barb Audiences has revealed.

Viersen, Germany – March 1. 2021: Closeup of mobile phone screen with logo lettering of various tv movie streaming services on laptop keyboard

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Omar Oakes Omar Oakes is a senior journalist, editor, columnist and event moderator with over a decade of expertise in the advertising and media industry. He was founding editor of The Media Leader, led its launch and US expansion, and built it into a leading industry publication. His TML column was nominated for the prestigious BSME B2B Columnist of the Year 2024 award. He is now a freelance writer and commentator and founder of oomph., a marketing consultancy for advertising and media businesses.

Netflix, Amazon Prime Video and Disney+ have seen small quarterly drops in the number of UK homes with access to their services, latest data from Barb Audiences has revealed.

The TV measurement company’s latest Establishment Survey showed 19.08 million UK homes (67.4% of households) had access to a subscription video-on-demand (SVOD) service in the first quarter of 2023, a 1.7% decrease from the previous quarter (Q4 2022).

Seventeen million homes had Netflix in Q1 2023, down -1.1%, while Disney+ decreased 1.9% to 7.14 million and Amazon Prime Video fell 1.7% to 12.9 million.

By contrast, there were quarterly gains for Sky’s Now (up 8% to 1.88 million) and Apple TV+ (up 13% to 1.69 million).