Channel 5 has announced another deal with a dotcom company to swap advertising airtime on the station for a stake in the online business. The deal with PetsPyjamas.com is the sixth such swap Channel 5 has negotiated.
C5 will provide £2 million’s worth of airtime to PetsPyjamas.com over the next 14 months in exchange for an 11.5% stake in the online retail company.
