CBS Outdoor has appointed Michael Gibb as business director for Scotland, reporting to Mike Brennan, regional sales director.
Gibb will be responsible for driving the CBS Outdoor business throughout Scotland. Formerly a Partner at Glasgow based full service advertising agency GRP, he will lead a team of 12 people to manage advertising sales across the region’s buses and national rail.
He said: “With some of the biggest media agencies having regional offices in Scotland and the growth in importance of local creative and digital agencies, it is a key area for revenue growth for CBS Outdoor. I look forward to applying my enthusiasm, insight and knowledge to this role.”
Peter Charlton, national sales director, CBS Outdoor, said: “Michael’s invaluable experience will be instrumental in maximising growth across our market leading digital and out-of-home assets, amongst direct and agency clients.”
