IAS accredited by Media Rating Council for Facebook and Instagram ad measurement

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November 3, 2021

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1 minute

IAS has been accredited by the Media Rating Council (MRC) for impression and viewability measurement of ads across Facebook and Instagram.

(Picture: Canva)

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Integral Ad Science (IAS) has been accredited by the Media Rating Council (MRC) for its impression and viewability measurement of ads across Facebook and Instagram.

This accreditation was given after “an intensive audit” of IAS’s data and measurement procedures and reporting by the MRC, a non-profit industry association aiming to ensure measurement services are valid, reliable and effective.

It applies to IAS’s integrated third-party measurement of display and video ads served across Facebook and Instagram on desktop and mobile web and apps.

This represents greater transparency and control for advertisers to optimise their campaigns and social media buying across the platforms.