IPA launches campaign to stop marketing budget cuts

Ella Sagar

•

August 31, 2022

•

1 minute

The IPA has launched a print campaign to highlight the importance of maintaining adspend during a recession.

More from the author

Have brands changed their approach to South Asian Heritage Month?

Read more

Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

The IPA has launched a print campaign to highlight the importance of maintaining adspend during a recession.

The campaign will appear across national and regional newsbrands this week targeting business leaders.

It refers to 40 years of research that shows cutting marketing budgets in the short-term is never as effective for long-term investment for businesses or the economy.

It has already appeared in Reach titles including The Mirror, Express (pictured, below) and Manchester Evening News yesterday.