ISBA searches for new CEO of Origin

Ella Sagar

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March 10, 2022

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1 minute

ISBA has announced today it will start looking for a CEO of Project Origin, the UK cross-media measurement initiative.

(Picture: Canva)

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

ISBA has announced today it will start looking for a CEO of Origin, the UK cross-media measurement initiative.

The position will be a new role as ISBA looks for an interim replacement for Tracey Kitt, the current director of Origin, who is leaving for a permanent chief technology officer role externally at the end of the month.

This process will be led by director general of ISBA, Phil Smith and carried out by an executive search firm.

Smith said: “It is testament to the hard work of all the Origin team and the key Origin stakeholders that we are now in a position to recruit a senior leader to take the service through trials and the formation of a commercial entity to launch and beyond.”

ISBA has secured funding for phase three to build and trial.