ITV revenues are set to show positive growth for the rest of the year, bar a predicted dip in December, according to the latest forecasts from media buying agency Carat.
July is expected turn in a growth of 3.7%, whilst August jumps up to 6.3% higher than the same month in 2002. Growth is then predicted to hold for the rest of the year until December, when a dip of 1.4% is forecast.
Positive revenue figures are also forecast pretty much across the board for the other UK commercial broadcasters, as shown.
| UK Television Revenue Trends And Forecasts (£ million) | ||||||||||||||
| January | February | March | April | May | June | July | August | September | October | November | December | Total | % share | |
| ITV | 118.3 | 119.2 | 148.4 | 138.6 | 151.5 | 142.7 | 122.1 | 122.4 | 143.8 | 168.2 | 176.9 | 125.8 | 1,678.0 | 54.4% |
| C4 | 43.0 | 46.0 | 56.0 | 55.5 | 57.0 | 52.0 | 48.0 | 42.0 | 55.0 | 59.0 | 63.5 | 43.0 | 620.0 | 20.1% |
| C5 | 14.2 | 15.9 | 19.5 | 19.9 | 21.4 | 19.0 | 17.9 | 17.1 | 21.8 | 22.7 | 24.5 | 16.2 | 230.0 | 7.5% |
| GMTV | 4.1 | 4.4 | 5.3 | 4.7 | 4.5 | 4.4 | 3.9 | 3.5 | 5.5 | 7.1 | 7.1 | 4.4 | 58.8 | 1.9% |
| Satellite | 35.4 | 36.6 | 45.2 | 43.0 | 45.0 | 40.0 | 36.0 | 33.0 | 42.0 | 47.8 | 50.0 | 36.0 | 490.0 | 15.9% |
| S4C | 0.7 | 0.7 | 0.9 | 0.7 | 0.8 | 0.7 | 0.7 | 0.7 | 0.9 | 0.9 | 1.0 | 0.7 | 9.3 | 0.3% |
| Total Broadcast | 215.6 | 222.8 | 275.3 | 262.4 | 280.2 | 258.8 | 228.6 | 218.8 | 269.0 | 305.6 | 323.0 | 226.1 | 3,086.2 | 100.0% |
| Source: Carat, July 2002 | ||||||||||||||
| UK Television Revenue Growth Trends And Forecasts (%) | |||||||||||||
| January | February | March | April | May | June | July | August | September | October | November | December | Total | |
| ITV | -16.0 | -16.8 | -7.2 | -11.6 | 9.4 | 11.0 | 3.7 | 6.3 | 0.2 | 5.0 | 5.0 | -3.0 | -1.4 |
| C4 | -11.7 | -12.5 | -6.8 | 5.1 | 12.9 | 5.9 | 5.7 | 5.5 | 14.3 | 7.9 | 6.5 | 0.7 | 2.6 |
| C5 | -3.3 | -1.5 | 10.2 | 20.8 | 43.6 | 25.8 | 35.6 | 25.6 | 27.8 | 17.8 | 23.7 | 15.5 | 19.9 |
| GMTV | 2.3 | 3.3 | 0.0 | -3.5 | -4.6 | 10.0 | 14.4 | 0.8 | 9.9 | -8.5 | 0.7 | 3.5 | 1.4 |
| Satellite | -3.0 | -3.7 | 6.0 | 6.1 | 21.3 | 14.9 | 13.9 | 7.9 | 13.4 | 12.5 | 11.4 | 6.4 | 8.9 |
| S4C | -11.3 | -16.5 | 7.6 | -10.9 | 9.3 | -3.1 | 10.9 | 1.4 | 0.0 | 3.6 | 3.0 | 2.4 | -0.4 |
| Total Broadcast | -12.1 | -12.7 | -3.9 | -3.6 | 13.7 | 11.4 | 7.8 | 7.6 | 6.9 | 7.2 | 7.4 | 0.4 | 2.3 |
| Source: Carat, July 2002 | |||||||||||||
