Out of home advertiser JCDecaux has launched a new panel in the capital this week with 5,000 respondents.
The panel – dubbed MyLondon – is run by ResearchBods and allows clients to ask Londoners questions via a website or a dedicated app and receive feedback “within hours”.
The idea behind the project is to generate better insight into the London audience, something JCDecaux says differs to the rest of Britain when it comes to media behaviour.
Respondents can also be asked questions whilst they are in specific locations. For example, MyLondon allows JCDecaux to geo-fence an area and only respondents that fit specific demographics and are in that location receive the survey questions.
MyLondon covers both the central 33 boroughs as well as ‘Greater Greater London’ which covers people who visit London to either work or shop but do not necessarily live within the traditional boundaries.
