Shahid is the Middle East and North Africa’s biggest streaming platform, offering broadcaster catch-up content, as well as subscription and advertising-supported propositions, alongside free ad-supported TV channels.
At Connected TV World Summit on Tuesday, Natasha Matos-Hemingway, CEO of Shahid, shared insights about the platform’s marketing approach, its diverse content portfolio and how it spoke to different markets in the region.
Matos-Hemingway joined The Media Leader technology editor John Moulding to expand on how Shahid responds to market needs, leaning in on fandom and striking a balance between its different offerings.
Watch the video interview below:
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