Havas Entertainment has recruited O2’s head of content Sarah Leccacorvi to head-up its creative and content offer, as well as jointly lead JUMP.
Leccacorvi joins Havas Entertainment following six years at O2, where she was most recently responsible for defining and setting out the strategic direction for the telecoms brand’s content team.
During her time at O2, she also oversaw a number of award-winning initiatives, from O2 Travel Fan, a six-part series on the Rugby World Cup filmed in Japan (created in partnership with JUMP) through to collaborations with music artists on new technology.
In her new role, Leccacorvi will head-up creative and content at Havas Entertainment while jointly running JUMP’s 50-strong team alongside its other joint head, Terri Squibb, who is also head of partnerships.
Leccacorvi will focus on further developing JUMP’s creative and content offer, ensuring it continues to effectively connect creative, content and media through data, tech and blended capability teams.
The move follows former MD of JUMP, Nick Wright’s promotion to managing director of Havas Entertainment, which launched in February of this year.
Leccacorvi will sit on the Havas Entertainment leadership team and report in to Wright.
She said: “During my time at O2, I worked with JUMP to create some of our best content, and I felt its approach was incredibly strong, both strategically and creatively. Collectively we were both keen to explore new territories and try new things. So, when the opportunity arose, it felt like a natural next step to join the team.”
