Rajar Q2 2022: national radio audiences slide as Covid restrictions ease

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7 minutes

Global continues to lead the commercial pack despite the UK’s biggest radio brands seeing quarterly declines in listening across the board.

(Picture: Global)

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Omar Oakes Omar Oakes is a senior journalist, editor, columnist and event moderator with over a decade of expertise in the advertising and media industry. He was founding editor of The Media Leader, led its launch and US expansion, and built it into a leading industry publication. His TML column was nominated for the prestigious BSME B2B Columnist of the Year 2024 award. He is now a freelance writer and commentator and founder of oomph., a marketing consultancy for advertising and media businesses.


Global continues to lead the commercial pack despite the UK’s biggest radio brands seeing quarterly declines in listening across the board.

The broadcaster behind Capital and Heart recorded 23.9 million weekly listeners, the latest Rajar figures have revealed, a quarterly decline of 2%.

However, Global’s share of listening was virtually flat (up 0.1%), as nearly all major radio brands saw declines this quarter as more people returned to offices in the Spring months and travel began to increase as lockdown restrictions were lifted across Europe.

The Bauer Media Audio stable of brands, the second-biggest commercial operator, was 19.6m, down by 1% compared to last quarter. Bauer did manage to record one of this quarter’s few audience gains, with its biggest brand Hits Radio seeing a 3% quarterly increase to 9.5 million.

Global’s Heart, the UK’s biggest radio brand, was down 5% quarter-on-quarter in the three months to end of June to 9.7 million weekly listeners.

Heart’s stablemate Capital brand recorded a fourth consecutive decline in audience, down 3% compared to Q1 and down 5% compared to September — the first Rajar figures to be published after the measurement company put new methodology in place to account for the impact of Covid-19.

Global’s talkradio brand LBC reaches a combined audience of 3.3m (down 5.7% compared to last quarter), while rival News UK-owned Wireless saw a 9.2% quarterly decline to 3.9 million in its Speech network, which comprises talkRADIO, talkSPORT and talkSPORT2).

BBC Radio 2, the non-commercial leader and most-listened to radio brand overall, was down marginally by 0.3% to 14.5 million weekly listeners, while Radio 4 suffered a larger 3% fall to 10.7 million.

StationGroupEnding Mar 22Ending Jun 22QoQ % Ch
Total Global Radio (UK)Global Radio24,34223,852-2.0
Bauer Media Audio UK – TotalBauer Radio19,72419,527-1.0
BBC Radio 2BBC14,57914,530-0.3
BBC Radio 4 (including 4 Extra)BBC11,06610,725-3.1
BBC Radio 4BBC10,60410,296-2.9
Heart Brand (UK)Global Radio10,2289,732-4.8
Hits Radio BrandBauer Radio9,1949,4502.8
Heart Network (UK)Global Radio8,4987,766-8.6
BBC Radio 1BBC7,6767,475-2.6
Capital Brand (UK)Global Radio7,5407,283-3.4
Hits Radio NetworkBauer Radio5,7986,2507.8
Total WirelessTotal Wireless6,4785,842-9.8
BBC Radio 5 live (inc. sports extra)BBC5,8005,707-1.6
Capital Network (UK)Global Radio6,0685,669-6.6
Wireless National NetworkTalkSPORT6,2065,660-8.8
Smooth Brand (UK)Global Radio5,7625,450-5.4
BBC Radio 5 liveBBC5,5605,124-7.8
Absolute Radio NetworkBauer Radio5,2005,051-2.9
Classic FMGlobal Radio5,1594,968-3.7
Smooth Radio Network (UK)Global Radio5,2054,717-9.4
KISS NetworkBauer Radio4,2634,111-3.6
Greatest Hits NetworkBauer Radio4,1844,018-4.0
Greatest Hits Radio SalesBauer Radio4,2334,003-5.4
Wireless Speech NetworkTalkSPORT4,3323,932-9.2
Magic NetworkBauer Radio4,0833,854-5.6
Greatest Hits RadioBauer Radio3,8573,641-5.6
LBC Brand (UK)Global Radio3,4933,295-5.7
talkSPORT NetworkTalkSPORT3,2622,959-9.3
BBC 6 MusicBBC2,8462,8500.1
MagicBauer Radio2,9782,705-9.2
talkSPORTTalkSPORT2,9512,688-8.9
LBC (UK)Global Radio2,7382,609-4.7
KISSBauer Radio2,3072,5219.3
Absolute RadioBauer Radio2,1832,2221.8
KISSTORYBauer Radio2,2072,118-4.0
BBC Radio 3BBC2,0532,022-1.5
Virgin Radio NetworkTalkSPORT2,1081,933-8.3
Radio X Network (UK)Global Radio1,9351,898-1.9
BBC Radio 4 ExtraBBC1,9721,888-4.3
Capital XTRA Brand UKGlobal Radio1,5241,6276.8
Gold Network (UK)Global Radio1,4511,5889.4
Absolute 80sBauer Radio1,5141,460-3.6
Virgin RadioTalkSPORT1,5891,440-9.4
BBC Radio 5 live sports extraBBC8071,42676.7
BBC World ServiceBBC1,5171,408-7.2
Hits Radio SalesBauer Radio1,3021,3866.5
Capital XTRA (UK)Global Radio1,3041,3674.8
Hits RadioBauer Radio1,2441,3347.2
Heart 80sGlobal Radio1,4091,325-6.0
Planet RockBauer Radio1,3141,237-5.9
LBC News (UK)Global Radio1,0571,017-3.8
Absolute Radio 90sBauer Radio998922-7.6
Heart 90sGlobal Radio79387410.2
Absolute Classic RockBauer Radio940840-10.6
Capital DanceGlobal Radio800789-1.4
Heart DanceGlobal Radio65875214.3
1Xtra from the BBCBBC7497490
talkRADIOTalkSPORT6506865.5
Heart 70sGlobal Radio43857531.3
Times RadioTalkSPORT703570-18.9
Smooth Radio ChillGlobal Radio46854716.9
Jazz FMBauer Radio45653016.2
Mellow MagicBauer Radio46052213.5
BBC Asian Network UKBBC505473-6.3
talkSPORT2TalkSPORT504461-8.5
Magic SoulBauer Radio36745624.3
HeatBauer Radio40244711.2
Capital XTRA ReloadedGlobal Radio411407-1.0
Magic ChilledBauer Radio32437616.0
Sunrise Radio NationalSunrise Radio385376-2.3
Kerrang!Bauer Radio446353-20.9
Smooth Radio CountryGlobal Radio3123367.7
Boom RadioBauer Radio29033615.9
Absolute Radio 70sBauer Radio404313-22.5
KISS FreshBauer Radio2893014.2
Scala RadioBauer Radio344293-14.8
GB News RadioBauer Radio23927715.9
Absolute Radio CountryBauer Radio21227429.2
Virgin Radio AnthemsTalkSPORT276270-2.2
Virgin Radio ChilledTalkSPORT309252-18.4
Magic at the MusicalsBauer Radio203192-5.4
Absolute Radio 00sBauer Radio16018213.8
Virgin Radio GrooveTalkSPORT1661702.4
Absolute Radio 60sBauer Radio14116416.3
Absolute Radio 10sBauer Radio326293.8
National Stations Weekly Reach (000s)
StationGroupEnding Mar 22Ending Jun 22QoQ % Ch
BBC Radio 4 (including 4 Extra)BBC12.212.0-1.6
BBC Radio 4BBC11.411.2-1.8
LBC (UK)Global Radio10.510.82.9
BBC Radio 2BBC11.110.7-3.6
BBC 6 MusicBBC9.99.90
Radio X Network (UK)Global Radio9.29.97.6
LBC Brand (UK)Global Radio9.09.55.6
Boom RadioBauer Radio9.39.41.1
Total Global Radio (UK)Global Radio9.19.32.2
Bauer Media Audio UK – TotalBauer Radio8.89.13.4
Planet RockBauer Radio8.59.17.1
Scala RadioBauer Radio7.58.918.7
Hits Radio BrandBauer Radio8.38.74.8
Classic FMGlobal Radio8.68.4-2.3
Hits Radio NetworkBauer Radio8.18.21.2
Gold Network (UK)Global Radio7.88.13.8
Greatest Hits NetworkBauer Radio7.07.68.6
Greatest Hits Radio SalesBauer Radio6.97.58.7
talkRADIOTalkSPORT8.87.4-15.9
Greatest Hits RadioBauer Radio6.97.47.2
BBC Radio 4 ExtraBBC7.27.42.8
BBC Radio 3BBC7.87.3-6.4
Absolute RadioBauer Radio6.67.29.1
Smooth Radio Network (UK)Global Radio6.57.07.7
Absolute Radio NetworkBauer Radio6.66.94.5
Smooth Brand (UK)Global Radio6.46.86.3
Heart Network (UK)Global Radio6.46.63.1
BBC Radio 5 live (inc. sports extra)BBC6.06.610.0
Heart Brand (UK)Global Radio6.46.51.6
Total WirelessTotal Wireless6.46.51.6
Virgin RadioTalkSPORT6.26.54.8
Wireless National NetworkTalkSPORT6.36.41.6
Wireless Speech NetworkTalkSPORT6.46.40
BBC Radio 1BBC6.26.20
BBC Radio 5 liveBBC5.96.13.4
GB News RadioBauer Radio6.36.0-4.8
talkSPORTTalkSPORT5.85.91.7
talkSPORT NetworkTalkSPORT5.65.71.8
Magic NetworkBauer Radio5.85.7-1.7
MagicBauer Radio5.55.73.6
Virgin Radio NetworkTalkSPORT5.65.71.8
Times RadioTalkSPORT5.25.55.8
BBC World ServiceBBC4.75.312.8
Kerrang!Bauer Radio4.75.312.8
Capital Brand (UK)Global Radio4.75.18.5
Absolute Classic RockBauer Radio4.85.16.2
BBC Asian Network UKBBC5.25.1-1.9
Magic SoulBauer Radio4.85.04.2
KISS NetworkBauer Radio4.64.96.5
1Xtra from the BBCBBC4.14.919.5
Capital Network (UK)Global Radio4.54.98.9
Smooth Radio CountryGlobal Radio4.64.96.5
KISSTORYBauer Radio4.24.814.3
Mellow MagicBauer Radio5.74.8-15.8
Smooth Radio ChillGlobal Radio4.84.80
Jazz FMBauer Radio4.24.711.9
BBC Radio 5 live sports extraBBC2.34.6100.0
Absolute 80sBauer Radio4.44.64.5
Absolute Radio CountryBauer Radio4.74.6-2.1
Capital DanceGlobal Radio3.74.521.6
Absolute Radio 70sBauer Radio3.14.338.7
Absolute Radio 90sBauer Radio4.64.3-6.5
Hits RadioBauer Radio4.54.3-4.4
Hits Radio SalesBauer Radio4.64.3-6.5
KISSBauer Radio3.84.05.3
Absolute Radio 10sBauer Radio3.34.021.2
Virgin Radio AnthemsTalkSPORT4.34.0-7.0
Absolute Radio 60sBauer Radio3.43.914.7
Heart 70sGlobal Radio3.53.911.4
Magic at the MusicalsBauer Radio4.03.9-2.5
Sunrise Radio NationalSunrise Radio4.13.8-7.3
Heart 80sGlobal Radio3.53.75.7
HeatBauer Radio3.63.72.8
Heart DanceGlobal Radio4.03.6-10.0
Absolute Radio 00sBauer Radio3.83.5-7.9
Capital XTRA Brand UKGlobal Radio3.63.5-2.8
Capital XTRA (UK)Global Radio3.43.3-2.9
Heart 90sGlobal Radio3.53.3-5.7
Magic ChilledBauer Radio3.93.3-15.4
LBC News (UK)Global Radio2.63.119.2
KISS FreshBauer Radio2.52.64.0
Capital XTRA ReloadedGlobal Radio3.12.6-16.1
talkSPORT2TalkSPORT2.12.24.8
Virgin Radio ChilledTalkSPORT1.61.812.5
Virgin Radio GrooveTalkSPORT1.41.1-21.4
National Stations Average Hours Per Listener
StationGroupEnding Mar 22Ending Jun 22QoQ % Ch
Total Global Radio (UK)Global Radio21.922.00.1
Bauer Media Audio UK – TotalBauer Radio17.117.70.6
BBC Radio 2BBC15.915.5-0.4
BBC Radio 4 (including 4 Extra)BBC13.312.9-0.4
BBC Radio 4BBC11.911.5-0.4
Hits Radio BrandBauer Radio7.68.10.5
Heart Brand (UK)Global Radio6.56.3-0.2
Hits Radio NetworkBauer Radio4.75.10.4
Heart Network (UK)Global Radio5.45.1-0.3
BBC Radio 1BBC4.74.70
Classic FMGlobal Radio4.44.2-0.2
BBC Radio 5 live (inc. sports extra)BBC3.43.80.4
Total WirelessTotal Wireless4.13.8-0.3
Capital Brand (UK)Global Radio3.53.70.2
Smooth Brand (UK)Global Radio3.73.70
Wireless National NetworkTalkSPORT3.93.6-0.3
Absolute Radio NetworkBauer Radio3.43.40
Smooth Radio Network (UK)Global Radio3.43.3-0.1
LBC Brand (UK)Global Radio3.13.10
BBC Radio 5 liveBBC3.23.1-0.1
Greatest Hits NetworkBauer Radio2.93.00.1
Greatest Hits Radio SalesBauer Radio2.93.00.1
LBC (UK)Global Radio2.92.8-0.1
Capital Network (UK)Global Radio2.72.80.1
BBC 6 MusicBBC2.82.80
Greatest Hits RadioBauer Radio2.62.70.1
Wireless Speech NetworkTalkSPORT2.72.5-0.2
Magic NetworkBauer Radio2.32.2-0.1
KISS NetworkBauer Radio1.92.00.1
Radio X Network (UK)Global Radio1.81.90.1
talkSPORT NetworkTalkSPORT1.81.7-0.1
talkSPORTTalkSPORT1.71.6-0.1
Absolute RadioBauer Radio1.41.60.2
BBC Radio 3BBC1.61.5-0.1
MagicBauer Radio1.61.5-0.1
BBC Radio 4 ExtraBBC1.41.40
Gold Network (UK)Global Radio1.11.30.2
Virgin Radio NetworkTalkSPORT1.21.1-0.1
Planet RockBauer Radio1.11.10
KISSTORYBauer Radio0.91.00.1
KISSBauer Radio0.91.00.1
Virgin RadioTalkSPORT1.00.9-0.1
BBC Radio 5 live sports extraBBC0.20.70.5
BBC World ServiceBBC0.70.70
Absolute 80sBauer Radio0.70.70
Capital XTRA Brand UKGlobal Radio0.50.60.1
Hits Radio SalesBauer Radio0.60.60
Hits RadioBauer Radio0.60.60
Heart 80sGlobal Radio0.50.50
Capital XTRA (UK)Global Radio0.40.50.1
talkRADIOTalkSPORT0.60.5-0.1
Capital DanceGlobal Radio0.30.40.1
Absolute Classic RockBauer Radio0.40.40
Absolute Radio 90sBauer Radio0.50.4-0.1
1Xtra from the BBCBBC0.30.40.1
Boom RadioBauer Radio0.30.30
Heart 90sGlobal Radio0.30.30
Heart DanceGlobal Radio0.30.30
LBC News (UK)Global Radio0.30.30
Scala RadioBauer Radio0.30.30
Smooth Radio ChillGlobal Radio0.20.30.1
Times RadioTalkSPORT0.40.3-0.1
Smooth Radio CountryGlobal Radio0.10.20.1
Magic SoulBauer Radio0.20.20
Mellow MagicBauer Radio0.30.2-0.1
Heart 70sGlobal Radio0.10.20.1
Jazz FMBauer Radio0.20.20
Kerrang!Bauer Radio0.20.20
HeatBauer Radio0.10.20.1
GB News RadioBauer Radio0.10.20.1
BBC Asian Network UKBBC0.30.2-0.1
Absolute Radio CountryBauer Radio0.10.10
Absolute Radio 60sBauer Radion/a0.10.1
Absolute Radio 70sBauer Radio0.10.10
Absolute Radio 00sBauer Radio0.10.10
Capital XTRA ReloadedGlobal Radio0.10.10
KISS FreshBauer Radio0.10.10
Sunrise Radio NationalSunrise Radio0.20.1-0.1
Magic at the MusicalsBauer Radio0.10.10
Magic ChilledBauer Radio0.10.10
talkSPORT2TalkSPORT0.10.10
Virgin Radio AnthemsTalkSPORT0.10.10
Virgin Radio ChilledTalkSPORTn/an/an/a
Virgin Radio GrooveTalkSPORTn/an/an/a
Absolute Radio 10sBauer Radion/an/an/a
National Stations Share of Listening (%)


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