Rajar Q3 2022: Global retains top spot as commercial radio audience share grows

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8 minutes

Global retained the top spot in commercial radio brands in the first time Rajar has reported year-on-year changes since pre-pandemic.

Ella Sagar Avatar

Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.


Global retained the top spot in commercial radio brands in the first time Rajar has reported year-on-year changes since pre-pandemic.

The latest quarterly UK radio audience survey showed that commercial radio has extended its weekly reach lead over the BBC. Commercial radio’s total weekly reach was 38.2 million in Q3 2022, an increase of 1.4 million (4%) compared to the previous quarter.

For a second quarter in a row, commercial radio also garnered a higher share of listening than the BBC. It surpassed 50% for the first time to a combined share of 50.9%, while the BBC’s share fell to 46.7%, its lowest ever level.

Global, the broadcaster of radio brands Heart, Capital and LBC, recorded weekly reach of 24 million in the last quarter, an increase of 0.4% quarter-on-quarter but a drop of 0.9% year-on-year.

Global’s total share of listening was 22.3%, up 0.3 percentage points on the previous quarter and 0.9 points from the same time last year.

The Bauer Media Audio network, the second-biggest commercial radio brand and owner of Absolute, Hits Radio Network and KISS, had a weekly reach of 19.7 million listeners, a growth of 1.2% quarter-on-quarter and year-on-year.

Bauer had a slightly lower share of listening than Global’s network, with 18.2% share in Q3 2022, an increase of 0.5 percentage points on Q2 2022 and 0.8 percentage points on the same time last year.

BBC Radio 2 was the largest non-commercial player and top of the weekly reach table overall with 14.5 million weekly listeners in Q3 2022, a drop of 0.9% from the previous quarter.

Global’s Heart remained the largest commercial station with 10.1 million weekly listeners across the UK (Roman Kemp, host of Capital Breakfast, pictured, main image).

Matt Payton, CEO of Radiocentre, said: “The fact that record audiences are tuning in to commercial radio in record numbers is great news for advertisers. The data demonstrates radio’s enduring popularity with the great British public, whether they’re listening on a radio set, in the car or on a smart speaker.”

He added: “It is also a reflection of the hard work and investment of radio stations in providing greater choice and quality for listeners, offering a valuable mix of entertainment, music, news, information and companionship.”

StationGroupEnding Sep 21Ending Jun 22Ending Sep 22QoQ % ChYoY % Ch
Total Global Radio (UK)Global Radio24,16123,85223,9530.4-0.9
Bauer Media Audio UK – TotalBauer Radio19,53819,52719,7711.21.2
BBC Radio 2BBC14,59614,53014,462-0.5-0.9
BBC Radio 4 (including 4 Extra)BBC11,22810,72510,239-4.5-8.8
Heart Brand (UK)Global Radio10,0279,73210,1103.90.8
BBC Radio 4BBC10,76210,2969,802-4.8-8.9
Hits Radio BrandBauer Radio8,7119,4509,7923.612.4
BBC Radio 1BBC8,2517,4758,1459.0-1.3
Heart Network (UK)Global Radio8,4967,7667,9442.3-6.5
Capital Brand (UK)Global Radio7,6277,2837,3581.0-3.5
Hits Radio NetworkBauer Radio6,1556,2506,5705.16.7
Capital Network (UK)Global Radio6,5285,6695,7200.9-12.4
Total WirelessTotal Wireless6,0155,8425,679-2.8-5.6
BBC Radio 5 live (inc. sports extra)BBC6,5795,7075,652-1.0-14.1
Smooth Brand (UK)Global Radio5,9255,4505,5732.3-5.9
Wireless National NetworkTalkSPORT5,8065,6605,494-2.9-5.4
Absolute Radio NetworkBauer Radio5,1895,0515,2554.01.3
BBC Radio 5 liveBBC5,9095,1244,874-4.9-17.5
Smooth Radio Network (UK)Global Radio5,4744,7174,8352.5-11.7
Classic FMGlobal Radio5,0774,9684,645-6.5-8.5
KISS NetworkBauer Radio4,7414,1114,2623.7-10.1
Greatest Hits NetworkBauer Radio3,2134,0184,1222.628.3
Wireless Speech NetworkTalkSPORTN/A3,9323,803-3.3N/A
Greatest Hits RadioBauer Radio2,8943,6413,7222.228.6
Magic NetworkBauer Radio4,1273,8543,694-4.2-10.5
LBC Brand (UK)Global Radio3,0513,2953,011-8.6-1.3
talkSPORT NetworkTalkSPORT3,0012,9592,863-3.2-4.6
MagicBauer Radio3,4502,7052,8475.2-17.5
talkSPORTTalkSPORT2,7402,6882,7050.6-1.3
KISSBauer Radio2,7712,5212,7027.2-2.5
Absolute RadioBauer Radio2,5832,2222,48812.0-3.7
BBC 6 MusicBBC2,6872,8502,465-13.5-8.3
LBC (UK)Global Radio2,5682,6092,453-6.0-4.5
KISSTORYBauer Radio2,2552,1182,2998.52.0
Radio X Network (UK)Global Radio1,9401,8981,9703.81.5
Virgin Radio NetworkTalkSPORT2,2471,9331,902-1.6-15.4
BBC Radio 5 live sports extraBBC1,6971,4261,74622.42.9
BBC Radio 4 ExtraBBC2,0361,8881,731-8.3-15.0
BBC Radio 3BBC2,1652,0221,708-15.5-21.1
Gold Network (UK)Global Radio1,2901,5881,6715.229.5
Capital XTRA Brand UKGlobal Radio1,6691,6271,6300.2-2.3
Absolute 80sBauer Radio1,6901,4601,5455.8-8.6
Capital XTRA (UK)Global Radio1,5381,3671,4274.4-7.2
Heart 80sGlobal Radio1,4931,3251,4076.2-5.8
Virgin RadioTalkSPORT1,6311,4401,330-7.6-18.5
Planet RockBauer Radio1,3321,2371,2995.0-2.5
Hits RadioBauer Radio8511,3341,233-7.644.9
BBC World ServiceBBC1,3941,4081,203-14.6-13.7
Heart DanceGlobal Radio4647521,00733.9117.0
Absolute Radio 90sBauer Radio9509229614.21.2
Absolute Classic RockBauer Radio8958408663.1-3.2
LBC News (UK)Global Radio8061,017863-15.17.1
Heart 90sGlobal Radio555874839-4.051.2
Capital DanceGlobal Radio2877898203.9185.7
1Xtra from the BBCBBC880749724-3.3-17.7
talkRADIOTalkSPORT450686637-7.141.6
Heart 70sGlobal Radio3015756309.6109.3
Mellow MagicBauer Radio4815225444.213.1
Times RadioTalkSPORT637570542-4.9-14.9
Smooth Radio ChillGlobal Radio377547532-2.741.1
Jazz FMBauer Radio469530478-9.81.9
BBC Asian Network UKBBC5334734760.6-10.7
HeatBauer Radio4024474562.013.4
Magic SoulBauer Radio355456455-0.228.2
Boom RadioBauer Radio23333644331.890.1
GB News RadioBauer RadioN/A27741549.8N/A
Magic ChilledBauer Radio2373764109.073.0
Sunrise Radio NationalSunrise Radio387376348-7.4-10.1
Kerrang!Bauer Radio473353341-3.4-27.9
Smooth Radio CountryGlobal Radio216336326-3.050.9
Capital XTRA ReloadedGlobal Radio214407324-20.451.4
Absolute Radio 70sBauer Radio3093133130.01.3
Virgin Radio AnthemsTalkSPORT38827029910.7-22.9
talkSPORT2TalkSPORT499461296-35.8-40.7
Absolute Radio CountryBauer Radio2202742822.928.2
Virgin Radio ChilledTalkSPORT4472522717.5-39.4
Scala RadioBauer Radio399293265-9.6-33.6
KISS FreshBauer Radio416301254-15.6-38.9
Absolute Radio 00sBauer Radio16518224434.147.9
Virgin Radio GrooveTalkSPORT4517021526.5377.8
Heart 00sGlobal RadioN/AN/A212N/AN/A
Magic at the MusicalsBauer Radio184192169-12.0-8.2
Absolute Radio 60sBauer Radio98164150-8.553.1
Absolute Radio 10sBauer Radio156211687.1673.3
Tomorrowland One World RadioTomorrowland One World RadioN/AN/A28N/AN/A
National Stations Weekly Reach (000s)
StationGroupEnding Sep 21Ending Jun 22Ending Sep 22QoQ % ChYoY % Ch
BBC Radio 4 (including 4 Extra)BBC12.312.012.32.50.0
BBC Radio 4BBC11.411.211.41.80.0
BBC Radio 2BBC11.310.711.46.50.9
LBC (UK)Global Radio10.610.811.12.84.7
LBC Brand (UK)Global Radio9.89.510.05.32.0
BBC 6 MusicBBC10.19.99.8-1.0-3.0
Total Global Radio (UK)Global Radio8.99.39.41.15.6
Bauer Media Audio UK – TotalBauer Radio9.09.19.32.23.3
Radio X Network (UK)Global Radio8.39.99.1-8.19.6
Boom RadioBauer Radio7.89.48.9-5.314.1
Planet RockBauer Radio8.39.18.8-3.36.0
Scala RadioBauer Radio6.18.98.7-2.242.6
Hits Radio BrandBauer Radio8.48.78.70.03.6
BBC Radio 4 ExtraBBC7.57.48.514.913.3
Gold Network (UK)Global Radio7.98.18.54.97.6
Classic FMGlobal Radio8.68.48.2-2.4-4.7
Hits Radio NetworkBauer Radio7.98.28.1-1.22.5
BBC Radio 3BBC7.67.37.98.23.9
Greatest Hits NetworkBauer Radio7.77.67.82.61.3
Greatest Hits RadioBauer Radio7.57.47.62.71.3
Absolute RadioBauer Radio6.17.27.31.419.7
Smooth Brand (UK)Global Radio6.66.87.14.47.6
Smooth Radio Network (UK)Global Radio6.67.07.11.47.6
Absolute Radio NetworkBauer Radio6.86.97.01.42.9
talkRADIOTalkSPORT7.77.46.9-6.8-10.4
Total WirelessTotal Wireless6.36.56.84.67.9
Wireless Speech NetworkTalkSPORTN/A6.46.86.3N/A
Heart Network (UK)Global Radio6.26.66.71.58.1
Heart Brand (UK)Global Radio6.26.56.61.56.5
Wireless National NetworkTalkSPORT6.26.46.63.16.5
Smooth Radio CountryGlobal Radio6.24.96.634.76.5
talkSPORTTalkSPORT6.55.96.510.20.0
talkSPORT NetworkTalkSPORT6.45.76.412.30.0
Virgin RadioTalkSPORT5.96.56.3-3.16.8
MagicBauer Radio5.55.76.05.39.1
BBC Radio 1BBC6.56.26.0-3.2-7.7
BBC Radio 5 live (inc. sports extra)BBC6.26.65.9-10.6-4.8
Times RadioTalkSPORT5.55.55.97.37.3
Magic NetworkBauer Radio6.25.75.70.0-8.1
BBC Radio 5 liveBBC5.96.15.6-8.2-5.1
Absolute Radio 60sBauer Radio3.73.95.643.651.4
Virgin Radio NetworkTalkSPORT5.25.75.5-3.55.8
BBC Asian Network UKBBC4.55.15.45.920.0
GB News RadioBauer RadioN/A6.05.4-10.0N/A
KISS NetworkBauer Radio4.84.95.26.18.3
Absolute Radio CountryBauer Radio5.24.65.213.00.0
Capital Brand (UK)Global Radio4.75.15.22.010.6
Capital Network (UK)Global Radio4.54.95.02.011.1
Absolute Classic RockBauer Radio4.95.15.0-2.02.0
Heart 00sGlobal RadioN/AN/A4.8N/AN/A
BBC World ServiceBBC5.25.34.7-11.3-9.6
Absolute 80sBauer Radio4.64.64.72.22.2
KISSTORYBauer Radio4.34.84.7-2.19.3
Kerrang!Bauer Radio4.45.34.7-11.36.8
Heart DanceGlobal Radio3.83.64.627.821.1
Jazz FMBauer Radio4.24.74.6-2.19.5
Mellow MagicBauer Radio5.24.84.6-4.2-11.5
Magic SoulBauer Radio6.65.04.4-12.0-33.3
1Xtra from the BBCBBC3.84.94.4-10.215.8
Smooth Radio ChillGlobal Radio4.64.84.3-10.4-6.5
Virgin Radio AnthemsTalkSPORT2.74.04.37.559.3
Absolute Radio 90sBauer Radio4.44.34.1-4.7-6.8
Capital DanceGlobal Radio3.24.54.1-8.928.1
Heart 70sGlobal Radio3.43.94.02.617.6
Heart 80sGlobal Radio4.23.74.08.1-4.8
Absolute Radio 70sBauer Radio3.24.34.0-7.025.0
Tomorrowland One World RadioTomorrowland One World RadioN/AN/A3.8N/AN/A
HeatBauer Radio3.93.73.82.7-2.6
Magic at the MusicalsBauer Radio3.83.93.8-2.60.0
KISSBauer Radio3.74.03.7-7.50.0
Sunrise Radio NationalSunrise Radio4.73.83.6-5.3-23.4
Hits RadioBauer Radio5.34.33.5-18.6-34.0
Capital XTRA Brand UKGlobal Radio3.53.53.4-2.9-2.9
BBC Radio 5 live sports extraBBC3.44.63.4-26.10.0
Capital XTRA (UK)Global Radio3.33.33.2-3.0-3.0
Heart 90sGlobal Radio3.83.33.2-3.0-15.8
LBC News (UK)Global Radio3.23.13.23.20.0
Magic ChilledBauer Radio4.43.33.0-9.1-31.8
KISS FreshBauer Radio2.72.62.911.57.4
Absolute Radio 00sBauer Radio3.43.52.8-20.0-17.6
Capital XTRA ReloadedGlobal Radio3.12.62.73.8-12.9
Absolute Radio 10sBauer Radio2.04.02.6-35.030.0
talkSPORT2TalkSPORT2.92.22.513.6-13.8
Virgin Radio ChilledTalkSPORT1.91.82.538.931.6
Virgin Radio GrooveTalkSPORT6.01.10.9-18.2-85.0
National Stations Average Hours Per Listener
StationGroupEnding Sep 21Ending Jun 22Ending Sep 22QoQ Point ChYoY Point Ch
Total Global Radio (UK)Global Radio21.422.022.30.30.9
Bauer Media Audio UK – TotalBauer Radio17.417.718.20.50.8
BBC Radio 2BBC16.215.516.10.6-0.1
BBC Radio 4 (including 4 Extra)BBC13.612.912.4-0.5-1.2
BBC Radio 4BBC12.111.510.9-0.6-1.2
Hits Radio BrandBauer Radio7.38.18.50.41.2
Heart Brand (UK)Global Radio6.26.36.60.30.4
Heart Network (UK)Global Radio5.25.15.30.20.1
Hits Radio NetworkBauer Radio4.85.15.30.20.5
BBC Radio 1BBC5.34.74.80.1-0.5
Smooth Brand (UK)Global Radio3.93.73.90.20.0
Capital Brand (UK)Global Radio3.63.73.80.10.2
Total WirelessTotal Wireless3.83.83.80.00.0
Classic FMGlobal Radio4.34.23.7-0.5-0.6
Absolute Radio NetworkBauer Radio3.53.43.60.20.1
Wireless National NetworkTalkSPORT3.53.63.60.00.1
Smooth Radio Network (UK)Global Radio3.63.33.40.1-0.2
BBC Radio 5 live (inc. sports extra)BBC4.03.83.3-0.5-0.7
Greatest Hits NetworkBauer Radio2.53.03.20.20.7
LBC Brand (UK)Global Radio3.03.13.0-0.10.0
Greatest Hits RadioBauer Radio2.12.72.80.10.7
Capital Network (UK)Global Radio2.92.82.80.0-0.1
BBC Radio 5 liveBBC3.53.12.7-0.4-0.8
LBC (UK)Global Radio2.72.82.7-0.10.0
Wireless Speech NetworkTalkSPORTN/A2.52.60.1N/A
BBC 6 MusicBBC2.72.82.4-0.4-0.3
KISS NetworkBauer Radio2.32.02.20.2-0.1
Magic NetworkBauer Radio2.52.22.1-0.1-0.4
Radio X Network (UK)Global Radio1.61.91.8-0.10.2
Absolute RadioBauer Radio1.61.61.80.20.2
talkSPORTTalkSPORT1.81.61.80.20.0
talkSPORT NetworkTalkSPORT1.91.71.80.1-0.1
MagicBauer Radio1.91.51.70.2-0.2
Gold Network (UK)Global Radio1.01.31.40.10.4
BBC Radio 4 ExtraBBC1.51.41.40.0-0.1
BBC Radio 3BBC1.61.51.3-0.2-0.3
KISSTORYBauer Radio1.01.01.10.10.1
Planet RockBauer Radio1.11.11.10.00.0
KISSBauer Radio1.01.01.00.00.0
Virgin Radio NetworkTalkSPORT1.21.11.0-0.1-0.2
Virgin RadioTalkSPORT0.90.90.8-0.1-0.1
Absolute 80sBauer Radio0.80.70.70.0-0.1
BBC Radio 5 live sports extraBBC0.60.70.6-0.10.0
BBC World ServiceBBC0.70.70.6-0.1-0.1
Capital XTRA Brand UKGlobal Radio0.60.60.5-0.1-0.1
Heart 80sGlobal Radio0.60.50.50.0-0.1
Heart DanceGlobal Radio0.20.30.40.10.2
Hits RadioBauer Radio0.40.60.4-0.20.0
Capital XTRA (UK)Global Radio0.50.50.4-0.1-0.1
Boom RadioBauer Radio0.20.30.40.10.2
Absolute Classic RockBauer Radio0.40.40.40.00.0
Absolute Radio 90sBauer Radio0.40.40.40.00.0
talkRADIOTalkSPORT0.30.50.4-0.10.1
Times RadioTalkSPORT0.30.30.30.00.0
BBC Asian Network UKBBC0.20.20.30.10.1
1Xtra from the BBCBBC0.30.40.3-0.10.0
Capital DanceGlobal Radio0.10.40.3-0.10.2
Heart 90sGlobal Radio0.20.30.30.00.1
LBC News (UK)Global Radio0.30.30.30.00.0
Magic SoulBauer Radio0.20.20.20.00.0
Mellow MagicBauer Radio0.20.20.20.00.0
Scala RadioBauer Radio0.20.30.2-0.10.0
Smooth Radio ChillGlobal Radio0.20.30.2-0.10.0
Smooth Radio CountryGlobal Radio0.10.20.20.00.1
HeatBauer Radio0.20.20.20.00.0
Heart 70sGlobal Radio0.10.20.20.00.1
Jazz FMBauer Radio0.20.20.20.00.0
Kerrang!Bauer Radio0.20.20.20.00.0
GB News RadioBauer RadioN/A0.20.20.0N/A
Capital XTRA ReloadedGlobal Radio0.10.10.10.00.0
Absolute Radio CountryBauer Radio0.10.10.10.00.0
Absolute Radio 60sBauer Radio0.00.10.10.00.1
Absolute Radio 70sBauer Radio0.10.10.10.00.0
Absolute Radio 00sBauer Radio0.10.10.10.00.0
KISS FreshBauer Radio0.10.10.10.00.0
Heart 00sGlobal RadioN/AN/A0.1N/AN/A
Sunrise Radio NationalSunrise Radio0.20.10.10.0-0.1
Magic at the MusicalsBauer Radio0.10.10.10.00.0
Magic ChilledBauer Radio0.10.10.10.00.0
talkSPORT2TalkSPORT0.10.10.10.00.0
Virgin Radio AnthemsTalkSPORT0.10.10.10.00.0
Virgin Radio ChilledTalkSPORT0.10.00.10.10.0
Virgin Radio GrooveTalkSPORT0.00.00.00.00.0
Tomorrowland One World RadioTomorrowland One World RadioN/AN/A0.0N/AN/A
Absolute Radio 10sBauer Radio0.00.00.00.00.0
National Stations Share of Listening (%)


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