Sky launches streaming stick Sky Stream

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September 27, 2022

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1 minute

In brief: Sky has launched its own ‘streaming stick’ as part of its latest move to capture subscribers who would rather stream via the internet instead of use a satellite dish or cable.

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Omar Oakes Omar Oakes is a senior journalist, editor, columnist and event moderator with over a decade of expertise in the advertising and media industry. He was founding editor of The Media Leader, led its launch and US expansion, and built it into a leading industry publication. His TML column was nominated for the prestigious BSME B2B Columnist of the Year 2024 award. He is now a freelance writer and commentator and founder of oomph., a marketing consultancy for advertising and media businesses.

Sky has launched its own ‘streaming stick’ as part of its latest move to capture subscribers who would rather stream via the internet instead of use a satellite dish or cable.

Sky Stream uses the same user interface as Sky Glass, the internet-ready smart TV Sky launched last year, and can be used with any TV. As well as featuring Sky channels, it contains apps for subscriber video-on-demand services such as Netflix, Disney+, AppleTV+ and Amazon Prime Video.

Subscription packages start from £26 a month, the Comcast-owned company announced today.

There are several streaming sticks on the UK market already, including Roku, Amazon Fire, and Sky-owned NOW.