Share of listening on digital platforms continued to grow relative to AM/FM radio in Q2, according to the latest Rajar figures.
Digital listening — which includes listening via DAB, DTV, total online and websites, apps and smart speakers — now makes up 73.7% of all listening compared with 26.3% for AM/FM.
The increase in digital listening was led by a slight (0.2 percentage point) increase in DAB listening and a bigger jump in smart speaker listening (up 0.4 percentage points to a 17% share).
On the whole, digital listening hours increased by 3.5% compared with Q1 and nearly 11% compared with the same period last year.
| AM/FM | All digital | – DAB | – DTV | – Total online | – Website/apps | – Smart speaker | |
|---|---|---|---|---|---|---|---|
| Platform shares (%) | |||||||
| Q2 2023 | 31.4 | 68.6 | 40.3 | 3.5 | 24.9 | 10.5 | 14.4 |
| Q1 2024 | 27.0 | 73.0 | 42.6 | 2.6 | 27.8 | 11.2 | 16.6 |
| Q2 2024 | 26.3 | 73.7 | 42.8 | 2.7 | 28.1 | 11.1 | 17.0 |
| Digital listening weekly reach (%) | |||||||
| Q2 2023 | n/a | 73.9 | 58.5 | 9.3 | 40.6 | 24.4 | 23.1 |
| Q1 2024 | n/a | 77.3 | 61.8 | 6.8 | 43.0 | 24.0 | 26.3 |
| Q2 2024 | n/a | 77.2 | 62.9 | 6.7 | 42.8 | 24.4 | 26.0 |
| Digital listening total hours (m) | |||||||
| Q2 2023 | n/a | 697.0 | 409.0 | 36.0 | 253.0 | 106.0 | 146.0 |
| Q1 2024 | n/a | 746.0 | 435.0 | 27.0 | 284.0 | 114.0 | 170.0 |
| Q2 2024 | n/a | 772.0 | 449.0 | 29.0 | 295.0 | 117.0 | 178.0 |
Source: Rajar
