TikTok Shop to sell fresh food

Ella Sagar

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August 1, 2022

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1 minute

TikTok will sell fresh food directly through its shop for the first time in the UK.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

TikTok will sell fresh food directly through its shop for the first time in the UK.

Users will be able to purchase food through the shopping function on the app from brands including Pasta Evangelists, The Fish Society, The Veg Box Company, By Ruby and EXALT from 1 August.

TikTok reported food content on its platform has accumulated 26 billion views.