AI is cutting costs, speeding up production, refining targeting and making it easier for advertisers to optimise their programmatic audio campaigns. So why aren’t more brands embracing this ad format?
05 Jan 2026 | Jamie Credland
World Media Group members from The Wall Street Journal, CNN, New York Times and Havas Media Group reflect on how AI is transforming the business of journalism, and why AI must be adopted without sacrificing the importance of trust.
To ensure the survival of our sector, stop funding actors whose actions are as corrosive to society as to professional advertising, says Bob Wootton.
Transparency and control in CTV advertising have not kept pace with the scale and sophistication of streaming platforms. The gap needs to be closed, says DoubleVerify.
Following the success of Domino’s GameBreaks, Samsung Europe’s Alex Hole highlights three principles for advertisers considering gamification on CTV.
Luxury consumers are a buoyant audience cohort, according to Ipsos’ Global Influentials 2025 report. So what does it take to earn their trust?
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Creators are reshaping what a TV star looks like and bringing Gen Z audiences back to the small screen, says NewGen’s CEO.
Hannah Mirza outlines how marketers can integrate their products and services into the AI overview and remain visible.
Nick Manning despairs at what’s happened to adland over the past 12 months, but insists there’s plenty to reflect on, and that signs of positivity do exist.
It’s time for holding companies to retrain their people to understand marketing and brand building better, says Mark Palmer.