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TV was always performance. We just forgot how to prove it

TV was always performance. We just forgot how to prove it

27 Mar 2026 | Mark Stephenson

Let’s move beyond the idea of “brand vs performance” and instead focus on what drives growth across the whole advertising ecosystem, writes WPP Media Solutions’ SVP.

Why challenger sports no longer need a broadcast deal to win
Why challenger sports no longer need a broadcast deal to win
27 Mar 2026 | The Media Leader Staff
From big data to cultural capital: Why brand equity might be the strongest signal in the AI age
From big data to cultural capital: Why brand equity might be the strongest signal in the AI age
27 Mar 2026 | Nicolas Bidon
Why individual identity is breaking through in sport and what it means for brands
Why individual identity is breaking through in sport and what it means for brands
26 Mar 2026 | Laura Owen
Why insight matters more than ever in the age of AI
Why insight matters more than ever in the age of AI
26 Mar 2026 | Simon Frazier
Why awards still matter in the B2B space in 2026
Why awards still matter in the B2B space in 2026
25 Mar 2026 | Jeremy King

What is to be done about Reform TV?

25 Mar 2026 | Raymond Snoddy

Alan Rusbridger has proof that GB News is in continuous breach of the Ofcom code on impartiality. So what will the Government or the regulator do about it? 

The MPAs shortlist tells us something bigger about the future of marketing

24 Mar 2026 | Tina Fegent

The debut Marketing Procurement Awards (MPAs) highlight how the discipline has moved from a supporting function to a defining force in how marketing delivers value.

Go woke, go broke? Brands on the front line of the culture war

24 Mar 2026 | Martin Friedrich

As ideals and identity become more important, brands must rediscover the meaning of commitment and dare to reclaim their values, writes mnstr’s senior creative strategist.

The real battle in TV is not content. It is capital allocation

23 Mar 2026 | Ian Whittaker

Media strategy is no longer about choosing between YouTube and broadcasters. It is about understanding the economic properties of each

TV’s attention layer: Why discovery, not catalogue size, wins now

23 Mar 2026 | Tim Pearson

Discovery is not a “nice-to-have” layer on top of TV content; it is increasingly the product, writes NAGRAVISION’s Tim Pearson.

Publicis at war with TTD over ‘transparency’. But who’s supplying the bullets?

23 Mar 2026 | Omar Oakes

Publicis and The Trade Desk seem to be arguing about hidden fees. It is actually a battle over who controls programmatic spend.

The agency and advertiser investment paradox: They trust news, until they don’t

20 Mar 2026 | Sarah Jones

How can news media be both trusted and disposable? The answer is uncomfortable, says the chair of The News Alliance. Trust is being acknowledged rhetorically but ignored commercially.

Supporting yourself and your team though redundancy

20 Mar 2026 | Steve Rowe

NABS offers practical advice on effective leadership through the redundancy process.

Where is the next generation of leadership being built? Independent agencies have the answer

19 Mar 2026 | Ben Briggs

In independent agencies, leadership does not arrive with seniority. It emerges from action. People do not simply contribute ideas; they own outcomes, writes Join the Dots’ managing partner. 

Planning for a world cup when football never sleeps

18 Mar 2026 | Alex Maude

Ozone engagement data from the past three FIFA World Cups unearths a trio of brand insights for a summer of sport.

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