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It’s growth up north: Highlights from LEAD North 2025

It’s growth up north: Highlights from LEAD North 2025

16 May 2025 | Polly Devaney

Advertising Association’s Manchester outing shone a spotlight on northern talent and creativity. The challenge is to take these hot topics and turn them into meaningful action.

Eurovision 2025: The second screen is the first place to win big
Eurovision 2025: The second screen is the first place to win big
16 May 2025 | Mike Follett
He calls it a batch: What strategists need to know about location
He calls it a batch: What strategists need to know about location
15 May 2025 | David Wilding
The UK risks damaging its soft power at a dangerous time
The UK risks damaging its soft power at a dangerous time
14 May 2025 | Raymond Snoddy
The future of media is not Group Men
The future of media is not Group Men
13 May 2025 | Nicola Kemp
Women’s sports are reshaping the future of adspend
Women’s sports are reshaping the future of adspend
13 May 2025 | Megan Garnett Coyle

AI and curation are the media agency evolution imperatives

12 May 2025 | James Leaver

Media agencies were designed to deliver curation in an analogue world. A new model is needed for a new era, one that starts with curation, AI and supply-side intelligence.

The cause of, and solution to, most media headaches? It’s the identity, stupid

09 May 2025 | Ben Foulkes

Brands must make customer identity core to their media strategy. Here’s how.

The power of words: why subtitles are the next untapped advantage in advertising

08 May 2025 | Melike Amin

Subtitles have become standard fare for consumers. They must become part of advertisers’ creative toolkit, too.

Don’t normalise Farage. He is anything but normal

07 May 2025 | Raymond Snoddy

News outlets must properly interrogate Farage and Reform on how effectively they run things, not report uncritically on the social division they stir.

It takes a village to raise a child, and that includes the ad industry

07 May 2025 | Lydia Martin

Brands must earn Gen Alpha’s attention through genuine value, not just intrusion. That means choosing empathy over ego and purpose over performance.

The one unavoidable discrimination we’re guilty of

06 May 2025 | Jan Gooding

Let’s be frank: we all get older. Does the industry need to consider the missed opportunity of both hiring and targeting older generations?

A guide to blagging your way through ‘quality’ publishing

06 May 2025 | Omar Oakes

Celebrity journalism has often blurred the line between PR and reality — but the Bernard Bale story reveals just how far you can go when no-one asks questions.

Where next in a post-Privacy Sandbox world

02 May 2025 | James Rosewell

The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn’t over yet. 

Are you ready for social media’s programmatic shift?

02 May 2025 | Robert Cootes

As social platforms seek to capture share from the open internet and differentiate themselves in a crowded market, they are developing new capabilities that could benefit brands. 

Everything you wanted to know about attention but were too afraid to ask

01 May 2025 | Simon Carr and Tessa LeGassick

To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.

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