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Agencies and adtech: Less transaction, more partnership

Agencies and adtech: Less transaction, more partnership

18 Jul 2025 | Peter Wallace

As the media industry braces itself for consolidation and AI earthquakes, are agencies and adtech combining to find a new, client-centric path?

Reaching the unreachable with CTV
Reaching the unreachable with CTV
18 Jul 2025 | Dan Black
Curation and outcomes: Step in the right direction or another false dawn?
Curation and outcomes: Step in the right direction or another false dawn?
17 Jul 2025 | Nick Manning
A pint of viewers, please
A pint of viewers, please
16 Jul 2025 | Justin Sampson
You wait weeks for BBC scandal reports to come along…
You wait weeks for BBC scandal reports to come along…
16 Jul 2025 | Raymond Snoddy
Why do advertisers swim in dangerous waters?
Why do advertisers swim in dangerous waters?
15 Jul 2025 | Elliott Millard

Top tips from Nabs parents for managing the summer holiday juggle

15 Jul 2025 | Nabs team

Clubs, activities, days out… the summer holidays — beloved by kids, dreaded by their grown-ups — are upon us. Parents at Nabs share their thoughts for this notorious juggle.

Cindy Rose is the right choice for a CEO (but maybe not at WPP)

14 Jul 2025 | Omar Oakes

WPP’s new CEO has an extraordinary CV. But Rose’s appointment signals a deeper crisis in advertising: the people running it no longer believe it’s a creative business.

Agencies must learn when to walk away

11 Jul 2025 | Kim Berkin

Saying no or goodbye is hard. But to build a resilient, high-performing agency fit for growth, you have to be courageous enough to enforce a client filter. 

Escape the media doom loop and reclaim the human experience

10 Jul 2025 | Chetan Murthy

When advertising experiences dehumanise, the data we get back from them is equally shallow. So we optimise for the wrong things and stop connecting with people.

Why connections mean everything

09 Jul 2025 | Brett Aumuller

Connections matter at Sky Media and there are four key ways that this drives impact for advertisers.

Welcome to a new golden era for journalists

09 Jul 2025 | Raymond Snoddy

There are many opportunities these days for journalists to carve out a following as traditional news outlets face a myriad of challenges. 

Key to success for B2B brands in the age of AI? Authentic creativity

09 Jul 2025 | Jack Gillespie

In the wake of AI-generated content, buyers are hankering for authenticity and B2B brands need to lean in to this if they want to stay ahead.

Wanted: More emotional women

08 Jul 2025 | Nicola Kemp

The ruthless commentary surrounding Rachel Reeves underlines how women’s emotions are still weaponised against them.

Addressing the addressable challenge

08 Jul 2025 | Charlie Makin

The US TV ad market is growing twice as fast as that of the UK, driven by addressable budgets. We need to emulate its initiatives here to drive growth.

Bluesky isn’t built for brands, but should brands build for Bluesky?

07 Jul 2025 | Christina Miller

While Bluesky remains a niche part of the social ecosystem, savvy brands should be working to develop a community presence. After all, decentralised platforms offer something unique: portability

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Women's Euros Scores Big Ratings

08 Jul 2025

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