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The Media Leader investigation: AI push outpaces carbon transparency in advertising

The Media Leader investigation: AI push outpaces carbon transparency in advertising

10 Mar 2026 | Ellie Hammonds

The advertising industry is scaling AI integration fast, and despite measurement tools evolving, supply-chain opacity and cloud non-disclosure mean the industry still lacks a full picture of its carbon impact, The Media Leader has found following an investigation.

Connected TV World Summit 2026 – Live blog
Connected TV World Summit 2026 – Live blog
10 Mar 2026 | James Longhurst
WACL hosts International Women’s Day event at Goodison Park stadium
WACL hosts International Women’s Day event at Goodison Park stadium
09 Mar 2026 | Ellie Hammonds
Ross Sergeant joins GB News as chief revenue officer amid growth push
Ross Sergeant joins GB News as chief revenue officer amid growth push
09 Mar 2026 | Jack Benjamin
The Brief – Monday 9 March – The Telegraph acquired by Axel Springer, government delays AI copyright decision & more
The Brief – Monday 9 March – The Telegraph acquired by Axel Springer, government delays AI copyright decision & more
09 Mar 2026 | Ellie Hammonds
What’s behind double-digit digital ad market growth? With IAB UK’s Elizabeth Lane
What’s behind double-digit digital ad market growth? With IAB UK’s Elizabeth Lane
09 Mar 2026 | Jack Benjamin

International Women’s Day: A moment for the women the industry admires

09 Mar 2026 | Ellie Hammonds

The Media Leader asked various women across the industry to highlight and champion a woman who has supported and helped to shape their career.

February box office down 18% amid meagre film slate

06 Mar 2026 | Jack Benjamin

February box office in the UK and Ireland totalled £82.2m, led by Emerald Fennell’s mixed reviewed ‘Wuthering Heights.’

The Brief – Friday 6 March – OpenAI could sell ads on ChatGPT via The Trade Desk, BBC makes changes & more

06 Mar 2026 | Ellie Hammonds

Welcome to the Brief, The Media Leader’s round-up of media news.

Leading Questions with Imogen Fox – The Guardian

06 Mar 2026 | James Longhurst

Imogen Fox, The Guardian’s global chief advertising officer, answers our probing and quick-fire Leading Questions.

ITV reports flat revenue as it remains ‘in discussions’ with Sky over M&E sale

05 Mar 2026 | Jack Benjamin

ITV reported flat total revenue growth in 2025 to £4.1bn, as 10% growth in digital revenues and 5% growth in ITV Studios revenues were offset by declines in its linear advertising business.

Merged Paramount WBD commits to cinema, paid VOD and licensing

05 Mar 2026 | John Moulding

The new company formed by a proposed merger between Paramount Skydance and Warner Bros. Discovery will also increase streaming competition and boost cable networks.

Adwanted Media Research Awards 2026: Global takes home Grand Prix

05 Mar 2026 | Ellie Hammonds

The 11th Adwanted Media Research Awards took place yesterday at London’s Banking Hall, with Global Media and Entertainment taking home four gongs.

The Brief – Thursday 5 March – Meta and News Corp sign deal, Nabs launches initiative for young adlanders and more

05 Mar 2026 | Ellie Hammonds

Welcome to the Brief, The Media Leader’s round-up of media news.

Pareto principle appears to apply to YouTube viewing, says Thinkbox

04 Mar 2026 | Jack Benjamin

According to Barb data, the heaviest 25% of YouTube viewers account for around 90% of viewing hours on YouTube while the other three-quarters of users account for just 10% of YouTube consumption by time viewed.

Digital advertising enters new era of sustainability as industry widens focus beyond carbon, IAB Europe finds

04 Mar 2026 | Ellie Hammonds

The 2026 IAB Europe State of Readiness report reveals a sector redefining sustainability to include social impacts for the first time, as concerns over AI content ingestion surge.

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24 Feb 2026

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