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Ocean leans into the Women’s Euros with DOOH highlights

Ocean leans into the Women’s Euros with DOOH highlights

02 Jul 2025 | Ellie Hammonds

The campaign comes as the hype around women’s sport continues to grow among brands and their agencies.

Steve Scaffardi takes on global events and content role for Adwanted and The Media Leader
Steve Scaffardi takes on global events and content role for Adwanted and The Media Leader
02 Jul 2025 | The Media Leader Staff
Adelaide’s Attention Unit ‘follows data science best practice’, according to audit
Adelaide’s Attention Unit ‘follows data science best practice’, according to audit
02 Jul 2025 | Jack Benjamin
Unlocking global growth: how the UK’s new industrial strategy can turbo-charge creative exports
Unlocking global growth: how the UK’s new industrial strategy can turbo-charge creative exports
02 Jul 2025 | Aisling Conlon
IPA urges agencies to rethink billing structure amid ‘limited’ progress toward outcome-based pricing
IPA urges agencies to rethink billing structure amid ‘limited’ progress toward outcome-based pricing
02 Jul 2025 | Ellie Hammonds
Channel 4 announces linear campaigns emissions measurement tool will be live in autumn
Channel 4 announces linear campaigns emissions measurement tool will be live in autumn
02 Jul 2025 | Ellie Hammonds

TrueRights launches calculator for fair pricing in the creator economy

01 Jul 2025 | Jack Benjamin

The British startup is aiming to help standardise influencer buys by allowing brands to buy based on performance and giving creators greater transparency over usage rates.

Men still win at work, so why the pushback?

01 Jul 2025 | Jan Gooding

Equality within the workplace benefits both people and profit — yet there is push for tides to turn back towards traditional roles.

Are we better at marketing today than we were in the past? Binet, Wieser and more weigh in

01 Jul 2025 | The Media Leader Staff

Les Binet, Brian Wieser, Kara Osborne Gladwell, Ross Sergeant, Ian Whittaker, Kelly Williams and Alan Moss were asked at Cannes whether technological advancements have made marketers better at their jobs? Their answers skewed nuanced to negative.

Reach sets out to improve UX as it drives Studio and ecommerce strategy

01 Jul 2025 | Jack Benjamin

Reach’s new CRO discusses how the publisher is improving its UX, driving digital growth via ecommerce and its content studio, and why agencies should lean back into news.

Why RTL Group is acquiring Sky Deutschland in transformational deal

30 Jun 2025 | John Moulding

RTL Group has agreed to acquire Sky Deutschland in a rare example of a traditionally content-focused group acquiring a classic Pay TV platform.

Addressing the ‘hot potato’ of child safety online — with SuperAwesome CEO Kate O’Loughlin

30 Jun 2025 | Jack Benjamin

SuperAwesome CEO Kate O’Loughlin speaks with host Jack Benjamin about what sets younger consumers apart, how to reach them in gaming environments and on social platforms, and – importantly – how to do so in a way that is respectful of their privacy and user safety.

‘We believe in streaming quality over quantity’ – The future of TV at Cannes with FreeWheel, WBD and Canal+

30 Jun 2025 | The Media Leader Staff

Comcast Advertising VP Virginie Dremeaux speaks with Warner Bros Discovery’s Estelle Zeitoun and Canal+ Brand Solution’s Fabrice Mollier at Cannes about their services’ recent rebrands and how they’re driving innovations for advertisers.

Isba appoints Simon Michaelides director general

26 Jun 2025 | Jack Benjamin

Michaelides, who most recently worked as interim chief customer officer of Great British Racing, takes over from Phil Smith after eight years at the helm.

The Future 100 – Empowering voices – Live blog

26 Jun 2025 | The Media Leader Staff

Follow along live as The Media Leader team and F100 club members bring you all the updates from our Empowering Voices event in London.

How to bridge the CEO-CMO gap? Marketers must take an ‘investor mindset’, McKinsey advises

26 Jun 2025 | Jack Benjamin

McKinsey partner Kathryn Rathje speaks to The Media Leader from Cannes about the challenges facing CMOs — from acquiring budget to breaking the cycle of short-termism.

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Blockbusting summer of films

10 Jun 2025

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