Watch: ProSiebenSat.1 Puls 4 co-CEO Thomas Gruber discusses a groundbreaking innovation in audience measurement and broadcast planning.

The conference highlighted how three key segments of the TV industry are adapting to “life after” and quickly building a new story for themselves.

The UK-based startup has gone live after four years of development. Launch partners include The Independent and The Guardian, alongside a host of music labels.

New research presented at DCM’s upfronts on Thursday found that advertising in the context of cinema helps drive price premiums more than other media channels.

The Web Category report will help users select the most suitable websites to include in their brand and programmatic ad campaigns.

The report contains 10 key considerations for advertisers as they navigate the ‘maze’ of suppliers.

Sky Media previously handled sponsorship and Paramount continues to rely on the sales house for wider ad representation.

Watch: Media Distillery CEO Roland Sars on content discovery and winning attention from YouTube.

The “Baby Lantern” proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.

Pamco’s latest report suggested resilience in publisher brands’ total market reach. The JIC is also officially partnering Barb on new methodology beginning with its next release in September.