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Platforms under fire, measurement in flux, TV being rewritten. 2026 the story so far…

Platforms under fire, measurement in flux, TV being rewritten. 2026 the story so far…

02 Apr 2026 | Jack Benjamin

A look back at the biggest themes that have emerged in UK media during what has at times been a predictably chaotic Q1.

Media Mind 2026 kicks off with victory for The Guardian in Group E
Media Mind 2026 kicks off with victory for The Guardian in Group E
02 Apr 2026 | Simon Redican
The Brief – Thursday 2 April: Future’s traffic decline, Snap’s activist investor, OpenAI’s funding round
The Brief – Thursday 2 April: Future’s traffic decline, Snap’s activist investor, OpenAI’s funding round
02 Apr 2026 | The Media Leader Staff
WPP Media partners with Google on AI planning tools for YouTube
WPP Media partners with Google on AI planning tools for YouTube
01 Apr 2026 | Jack Benjamin
The Brief – Wednesday 1 April: Australia U16 ban non-compliance, BBC accused of making ‘propaganda films’ for Saudi Arabia, and more
The Brief – Wednesday 1 April: Australia U16 ban non-compliance, BBC accused of making ‘propaganda films’ for Saudi Arabia, and more
01 Apr 2026 | The Media Leader Staff
Ozone launches AI research and development centre
Ozone launches AI research and development centre
01 Apr 2026 | Jack Benjamin

Spotify touts agentic, voice-interface future in a bid to prevent AI slop

31 Mar 2026 | Jack Benjamin

The streaming giant unveilved new ad formats and tools in Ads Manager as it walks a tightrope between promoting and denigrating AI’s impact on audio consumption.

The Brief – Tuesday 31 March: AdGreen report, Mathias Döpfner’s London trip, an update to Futurescape

31 Mar 2026 | The Media Leader Staff

Welcome to the Brief, The Media Leader’s round-up of media news.

‘Consultative, not transactional’: The Observer’s Studio 1791 wants brands to value trust

30 Mar 2026 | Jack Benjamin

The creative studio, led by Nico Sarti, is pushing a consultative strategy with brands amid a push for revenue.

What UM has learned from a year of Full Colour Media — with Susan Kingston-Brown

30 Mar 2026 | Jack Benjamin

UM’s global brand president discusses the media agency’s media planning proposition, the value of agency brands, and how she has navigated her team through the transition from Interpublic Group to Omnicom Group.

‘Are we monetising addiction?’ Ad industry faces reckoning following social media addiction lawsuit verdict

27 Mar 2026 | Jack Benjamin

Meta and Google have been found liable for a woman’s harmful social media addiction. Is an additional harm the business logic that values the attention advertisers want to monetise?

The Brief – Friday 27 March – X antitrust lawsuit dismissed, US-Israel war with Iran risks advertising spend and HBO Max launches in UK & Ireland

27 Mar 2026 | The Media Leader Staff

Welcome to the Brief, The Media Leader’s round-up of media news.

29% of Europeans go to SVOD first, but BVOD gains ground

26 Mar 2026 | John Moulding

The annual Living Room Study commissioned by RTL AdAlliance finds that 14% of Europeans go straight to a BVOD service after turning on their TV – up 6 percentage points in a year.

Time to get serious about FAST, Omnicom Media Netherlands tells advertisers

26 Mar 2026 | John Moulding

Together with adtech company ShowHeroes, the media agency commissioned a 4,400 person study in Europe that shows streaming subscription fatigue. The authors claim FAST will scale as subscription growth plateaus.

Government accused of ‘moving the goalposts’ following latest LHF ad ban consultation

25 Mar 2026 | Jack Benjamin

The Department for Health and Social Care (DHSC) has launched a new consultation on applying the Nutrient Profiling Model (NPM) to advertising for less-healthy food and drink products.

Left on read: Meta wants brands to message people on WhatsApp. Can they do it without annoying people?

25 Mar 2026 | Jack Benjamin

At Advertising Week Europe in London Wednesday, Meta’s head of creative strategy for the Nordics, Rich Kivell, warned that brands are treating WhatsApp as a “utility pipe” rather than “a canvas for expression”.

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24 Mar 2026

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