Watch: 2024 will be the year of AI, talent and creativity

Ella Sagar

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February 12, 2024

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1 minute

The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

AI, talent, measurement, creativity and trust. These were some of the themes highlighted by industry leaders at The Year Ahead 2024 as ones to watch this year.

Executives from Pearl & Dean, TikTok, Ipsos, UM, Newsworks, Initiative, Wavemaker, Clear Channel, Future, Acast and Bloomberg shared their thoughts with The Media Leader on what they would want to see change in the industry, as well as their personal highlights from the event.

All the interviews are now live — view them in the playlist below: