Mediatel completes rebrand to Adwanted UK

Greg Grimmer

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April 3, 2023

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2 minutes

We are pleased to announce that Mediatel as of today has rebranded to Adwanted UK.

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Greg Grimmer Greg is a well known figurehead in the digital media landscape, a member of the IPA and an oft-quoted press spokesman on digital advertising, as well as a frequent judge of major advertising and marketing awards. His influential column on Mediatel.co.uk has been now running for four years and has received wide acclaim from both within and outside the industry. He has also co-authored two books on “Advertising Works 12” and The Digital State.” Greg began his career in media planning at Delaney Fletcher/Bozell and CIA where he rose to become Strategic Planning Director, becoming a board director at twenty eight. He worked at Optimedia before becoming Commercial Director at newly founded ZenithOptimedia Group in 2003. Greg was MD of Zed Media in 2005. ZED grew from 50 staff and billings of £52million to 120 staff and billings of £130million in that period and took a pre-eminent position among agencies in the digital arena, winning awards for work in DiTV, Mobile, and social networking. In 2008 Greg became a founding partner at Hurrell Moseley Dawson and Grimmer (HMDG) a ‘new model’ advertising agency with partners across the advertising, creative and planning spectrum. The agency from launch attracted brands including Autotrader.com, Ancestry.com, Aston Martin, Nestle Superdrug and the launch of WIRED magazine. After selling his stake in HMDG, Greg was enticed by the founders to join the Fetch success story with a brief to expand the company into new global markets and new marketing services.

We are pleased to announce that Mediatel as of today has rebranded to Adwanted UK, writes CEO Greg Grimmer.

Mediatel has been on an incredible journey since it began as a small media data and news provider. As renowned trailblazers, we’ve delivered innovation and transformation that has given lasting benefits to the advertising and media sector.

This rightly earnt us a respected position in the UK media industry as a key provider of essential services from tech and data, to news and events.

But, in order for us to achieve our international ambitions, you may be aware we joined Adwanted Group in March 2021 — a business with a complementary portfolio of products to ours in both the US and France.

The last two years have been a textbook example of how to integrate a company into a larger group and I am proud to say that we have retained all of our key talent and incorporated Mediatel’s core values into the wider group.

This new phase brings the businesses across Adwanted Group closer together, each benefitting from the collective expertise, shared tech, and extensive networks to create even better services for our clients.

Becoming Adwanted UK marks a new era that will usher in additional products and services that help achieve our company’s goal of being the advertising industry’s Number-One destination for tech and information.

A number of you will have met Adwanted Group’s CEO, Emmanuel Debuyck at various events over the last couple of years, And I hope we can continue to introduce you to our French and American colleagues and products in the future.

If you have questions about this, please don’t hesitate to get in touch.

Greg Grimmer is CEO of Adwanted UK, publisher of The Media Leader (which itself rebranded from Mediatel News in February 2022).

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