MTV To Launch Multi-Platform UGC Service

MTV Networks UK and Ireland is to launch a fully interactive multi-platform service, which will focus on user-generated content and offer advertisers the chance to reach the MTV audience through a variety of platforms.

The service, called MTV Flux, will run across TV, online and mobile platforms. The interactive platforms will begin at the start of next month with the launch of a community-based website, www.mtvflux.co.uk.

The TV channel will follow, featuring back-to-back music videos selected by Flux members, with additional UGC and text-to-screen applications.

Viacom Brand Solutions managing director, Nick Bampton, said: “MTV Flux is a unique proposition for advertisers. For the first time in the UK, MTV Flux will enable advertisers to reach a music, media and tech-savvy community across a number of platforms in an ongoing relationship.

“Flux truly demonstrates MTV’s understanding of its audience and its ability to innovate with them. User-generated content and social networking are increasingly popular trends. Not only does MTV Flux tap into the heart of these, it also offers something that has never been seen before.”

MTV: 020 7478 6000 www.mtv.co.uk