ScreenFX Expands Network

ScreenFX has announced a deal with Land Securities, the UK’s largest property company, that adds 13 major shopping centres to its UK network.

ScreenFX will supply digital flat screen networks for advertising and other media content to the top flight centres in Land Securities’ property investment portfolio.

According to ScreenFX, the contract sees the total footfall of the ScreenFX network jump by 14 million consumers per week, equivalent to almost three quarters of a billion consumers per annum.

Amongst the shopping centres added to the ScreenFX network are prime sites in Glasgow, Cardiff, Liverpool, Sunderland, London and Aberdeen.

Chris Green, head of commercial services, ScreenFX, said: “This is a significant win not just for ScreenFX but also for the advertising industry.

“Moving our consumer footfall to approximately three quarters of a billion per annum, provides our media buying partners with the level of critical mass they are looking for. Advertisers can adopt our network to target the groups they need to reach in a very cost effective manner.”

Jo Morris, commercialisation manager, retail division at Land Securities said: “We own and manage one of the largest retail portfolio’s in the UK with more destinations currently in development.

“Therefore, in creating a digital screen network it was imperative that we found a partner who has the capacity to deliver solutions to meet the differing needs of our retail centres, both now and in the future.

“ScreenFX demonstrated that they were a company who could help us to achieve our ambitions and we are very much looking forward to working with the team.”

ScreenFX: 020 7240 0123 www.screenfx.com