Yahoo! Launches New Online Ad Network

Yahoo! has launched a new online ad network called Yahoo! Network, which claims to reach in excess of 29 million monthly users in the UK.

Yahoo! Network, which includes the Yahoo! Homepage, Yahoo! Mail and Flickr, will reportedly reach over 80% of the UK’s online population via websites and mobile sites.

The network will also feature on more than 100 top comScore rated websites, according to reports.

Loot, BT.com, Five and all set to be search partners, while 3 Group, T-Mobile, O2, Orange and Vodafone will be mobile partners to the new network.

Mark Rabe, Yahoo!’s vice-president and managing director of sales for the UK and Ireland, said: “Ease, efficiency and effectiveness are the key drivers that will appeal to Yahoo Network commercial partners.”

Yahoo!: 020 7808 4200 www.yahoo.co.uk