The quarter 3 Rajar data sees Capital FM increasing its share of listening in the London TSA to 17.3%. The station’s share has been fluctuating over the past year and reached a low of 16.6% in quarter 2. The ill-fated LBC Newstalk and Talkback both recorded falls in their share of listening. Newstalk had achieved a substantial increase in quarter 2, from 3% to 5% but has now fallen back to 3.8%.
Classic FM’s share of 2.5% in the London TSA is slightly higher than in the network as a whole. While Virgin’s London share of 1.8% is lower than its network figure. Share of listening for BBC Radio 1 has increased from 10.8% in quarter 2 to 11.5%, however, it is still below the 12.5% it achieved in the first Rajar survey.
Only 4 stations increased their weekly reach in the London area in this period; Capital Gold (18%), Jazz (6%), BBC 1 (25%) and BBC 3 (8%) all increased their reaches by 1 % point. In contrast Capital FM (30%), Kiss (8%) and Melody (8%) all experienced a 1 % point drop.
% Share Of Listening In The London TSA
Q4’92
Q1’93
Q2’93
Q3’93
Capital FM
16.9
17.1
16.6
17.3
Capital Gld
9.4
9.4
8.7
8.5
Jazz
1.4
1.4
1.2
1.2
Kiss
2.8
2.3
3.5
3.1
LBC Nwstlk
3.2
3
5
3.8
LBC Tlkbck
6
5.3
4.5
4.2
Melody
4
4.7
4.4
3.5
Classic
3
3.1
2.7
2.5
Virgin
n/a
n/a
n/a
1.8
BBC 1
12.5
10.6
10.8
11.5
BBC 2
11.6
12.5
11.6
12.1
BBC 3
1.7
1.7
1.7
2.1
BBC 4
13.3
3.6
11.1
12.3
BBC 5
1.2
2.2
1.9
2
BBC Lcl
3.7
3.1
4.1
3.7
Weekly Reach (%) In The London TSA
Q4’92
Q1’93
Q2’93
Q3’93
Capital FM
29
32
31
30
Capital Gld
18
19
17
18
Jazz
6
7
5
6
Kiss
8
9
9
8
LBC Nwstlk
8
9
11
9
LBC Tlkbck
10
10
7
7
Melody
9
10
9
8
Classic
9
11
10
10
Virgin
n/a
n/a
n/a
5
BBC 1
25
25
24
25
BBC 2
21
20
19
18
BBC 3
7
7
7
8
BBC 4
23
24
22
22
BBC 5
7
9
10
9
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