RAJAR Q1 2011: London Stations

The newly renamed Capital London has raced to the top of the London charts after an impressive 11.1% QoQ and 14.4% YoY increase pushed its reach up to almost 2.2 million listeners.

The Global-owned station jumped in to first place with Heart London putting in a strong performance to claim the second spot. After a disappointing quarter at the end of last year, Heart has enjoyed a 19.3% QoQ increase to 2.1 million listeners.

Bauer’s Magic 105.4 slipped from first to third place after a 2.6% QoQ drop in listeners, while Kiss 100 FM lost its position in the top three. Kiss saw its reach remain static QoQ but rise 9.2% YoY.

Total Absolute Radio (London) has made a real comeback after posting big losses last period. The station saw its reach increase 7.4% QoQ and 4.9% YoY. Smooth Radio also put in an impressive performance in Q1 2011 – up 37.7% QoQ and 34.2% YoY.

LBC News 1152, BBC London 94.9 and XFM London also recorded both quarterly and yearly increases in reach.

However, some stations suffered losses – Kismat Radio, Buzz Asia, Premier Christian Radio and Choice FM London all posted declines.

In terms of share of listening, Capital London also takes the highest share with 6.1%, while Magic 105.4 sits in second place (5.3%) and LBC 97.3 in third place (5.1%). It is a completely different story with average hours per listener – LBC 97.3, Gold London and Total Absolute Radio London claim the top three slots respectively.

MediaTel has PowerPoint presentations available to download, featuring pre-prepared market breakdown graphs for the latest RAJAR data release – click here.