July was another successful month for online newsbrands, with all but one platform reporting either good or strong gains.
Only the Telegraph.co.uk – which in June recorded the strongest growth – saw a decline in July, down almost -5% (-194,400 daily average unique browsers).
Otherwise, there were some exceptionally strong performances last month, with Trinity Mirror Nationals up almost 29% (adding 770,000 unique browsers each day), dailystar.co.uk up 27% (143,500) and express.co.uk up 26.5% (187,000).
Independent.co.uk also put in a solid performance, up almost 11% in July to secure 200,000 extra daily browsers – taking it past 2 million for the first time.
Remaining in pole position, the MailOnline saw a slight increase of 1.2% (127,200) to take it just over 11 million average daily unique browsers – a little over five million higher than second place holder, guardian.co.uk, with 5.94 million daily browsers.
Elsewhere, Metro rocketed more than 18% and now records a daily audience of more than 1.5 million.
However, the highest growth rate in July belonged to liverpoolecho.co.uk which was up more than 45% – adding over 111,300 daily readers. The newsbrand currently has almost 360,000 daily browsers.
| Site | July 14 Daily Average Unique Browsers | June 14 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 11,039,330 | 10,912,083 | 127,247 | 1.17 |
| guardian.co.uk | 5,942,075 | 5,718,502 | 223,573 | 3.91 |
| Telegraph | 3,707,151 | 3,901,515 | -194,364 | -4.98 |
| Trinity Mirror Nationals | 3,449,813 | 2,680,547 | 769,266 | 28.70 |
| The Independent | 2,054,827 | 1,856,894 | 197,933 | 10.66 |
| Metro | 1,547,550 | 1,306,066 | 241,484 | 18.49 |
| express.co.uk | 893,141 | 705,976 | 187,165 | 26.51 |
| dailystar.co.uk | 668,510 | 524,986 | 143,524 | 27.34 |
| www.liverpoolecho.co.uk | 357,364 | 246,055 | 111,309 | 45.24 |
| manchestereveningnews.co.uk | 339,124 | 327,953 | 11,171 | 3.41 |
| standard.co.uk | 306,259 | 271,515 | 34,744 | 12.80 |
Source: ABC
