For a second consecutive month, two of the usual top three performing UK news websites recorded declines – though smaller than in April – with the best-performing website, MailOnline, seeing only a slight increase in average daily browsers, according to the latest ABC analysis.
Up 0.8% period on period, MailOnline managed to add an extra 86,000 unique daily visitors in May, taking its total to just over 11 million.
Meanwhile, guardian.co.uk and Telegraph online were down -0.1% and -1.7%, respectively, followed by Trinity Mirror Nationals, down -2.7% – the greatest decrease in average daily browsers of all the websites (68,800).
There were big increases elsewhere, however, with dailystar.co.uk up a huge 34% to add an extra 120,000 average daily browsers, while Metro was up 18% to add an extra 187,500 and express.co.uk also up 18% to add an extra 85,400.
A modest 3.3% lift in average daily browsers to the Independent’s online site took its total figure to almost 1.65 million.
| Site | May 14 Daily Average Unique Browsers | Apr 14 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 11,000,163 | 10,913,953 | 86,210 | 0.79 |
| guardian.co.uk | 5,459,002 | 5,462,141 | -3,139 | -0.06 |
| Telegraph | 3,222,009 | 3,277,333 | -55,324 | -1.69 |
| Trinity Mirror Nationals | 2,450,757 | 2,519,559 | -68,802 | -2.73 |
| The Independent | 1,648,008 | 1,595,758 | 52,250 | 3.27 |
| Metro | 1,224,115 | 1,036,570 | 187,545 | 18.09 |
| express.co.uk | 567,059 | 481,675 | 85,384 | 17.73 |
| dailystar.co.uk | 473,465 | 353,651 | 119,814 | 33.88 |
| manchestereveningnews.co.uk | 269,764 | 236,689 | 33,075 | 13.97 |
| standard.co.uk | 253,331 | 257,041 | -3,710 | -1.44 |
| www.liverpoolecho.co.uk | 217,527 | 204,934 | 12,593 | 6.14 |
Source: ABC
