ABCs: Independent’s online audience approaches 5.5m

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1 minute

While a number of online news sites recorded a decline in traffic in February, the Independent’s digital audience was up by more than 13%.


While a number of online news sites recorded a decline in traffic in February, the Independent’s digital audience was up by 13.3%, taking its total to almost 5.5 million.

February’s figures follow a difficult-to-beat January, however, which saw all digital news sites reported a spike in traffic.

Alongside the Indy, Metro also performed well with a 7.5% increase in traffic, while the Sun was up 3.8%.

Down -11.2%, Dailystar.co.uk was hit hardest, followed by the Derby Telegraph which lost a little over 10% of its online audience.

Meanwhile, Trinity Mirror was down -3.5% compared with the previous month, while its overall digital portfolio, including regional titles, was down -2.1%.

SiteFebruary 17 daily average unique browsersJanuary 17 daily average unique browsersActual change% change
MailOnline15,564,99215,641,619-76,627-0.49
Trinity Mirror Group – Digital9,290,6269,492,715-202,089-2.13
The Independent5,472,7244,830,779641,94513.29
Mirror Group Nationals5,263,5275,453,722-190,195-3.49
The Sun4,410,6134,247,921162,6923.83
Trinity Mirror Regional Network4,367,4254,385,175-17,750-0.40
Telegraph4,069,5764,044,48925,0870.62
Metro1,710,7571,590,809119,9487.54
express.co.uk1,599,4421,637,521-38,079-2.33
dailystar.co.uk882,173993,425-111,252-11.20
Manchester Evening News758,367785,747-27,380-3.48
Evening Standard674,830664,8439,9871.50
Liverpool Echo531,689555,616-23,927-4.31
Wales Online404,572381,98922,5835.91
Birmingham Mail337,039357,713-20,674-5.78
Chronicle Live254,026277,533-23,507-8.47
Hull Daily Mail138,985129,1979,7887.58
GazetteLive126,381134,347-7,966-5.93
Daily Post (Wales)121,50999,96321,54621.55
Bristol Post112,328112,586-258-0.23
Nottingham Post109,769113,624-3,855-3.39
Stoke Sentinel100,73991,2049,53510.45
Plymouth Herald96,39094,1612,2292.37
Leicester Mercury87,77083,2304,5405.45
Coventry Telegraph85,23286,979-1,747-2.01
Derby Telegraph80,62989,697-9,068-10.11
Huddersfield Daily Examiner79,68585,190-5,505-6.46
Get Surrey72,95358,66014,29324.37
South Wales Evening Post62,83967,178-4,339-6.46
Cambridge News51,80052,144-344-0.66
Get Reading50,05845,4044,65410.25
Grimsby Telegraph43,78146,904-3,123-6.66
Visiter.co.uk13,63814,731-1,093-7.42
theguardian.comna*na*na*na*

ABC. * theguardian.com is not included in this month?s ABC Web Traffic Certification as it transitions to a new data analytics provider that does not currently supply ABC with sufficient data for an audit.



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