Brand-building is not enough. We have to be world-builders — and this requires craft and reverence for the brand, married with media smarts and technology to distribute and optimise.

Meta’s changes to its content moderation policy have sparked renewed concerns over brand safety. But analysts and strategists don’t expect brands to boycott.

We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.

Never have we seen such damaging constellations of forces coming together to undermine not just the democratic process, but ultimately the social democratic consensus.

Comcast’s new premium video ad solution follows a consensus over TV’s need to better compete for small and medium-sized businesses’ ad dollars.

Longley will work alongside COO David Graham, CFO Allison Gislason and CCO Mike Buckley.

Clegg is departing the tech giant after more than six years and countless defences of harmful platform policies. His replacement is a staunch Republican.

Mark Marshall argued that cost-mitigation efforts are holding back media owners and brands, but broadcasters still have work to do to better demonstrate value to advertisers.

Over the past year, The Media Leader interviewed some the most consequential names in media on the podcast. Here’s what resonated with you, the listener, most.

ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.