CBS Outdoor is offering advertising across its entire Routemaster bus portfolio in a first for the company.
Advertisers will now have the opportunity to place ads on all 14 of the buses, earning them a permanent presence across central London.
The move follows research by CBS that found that 91% of Londoners consider the Routemaster the most iconic images, second only to Big Ben, while 86% of consumers questioned were able to remember ads they had seen on the outside of buses. Of those, 61% admitted taking some form of action as a result of bus advertising.
Darren McKay, director of international sales at CBS, said the package represented a fantastic opportunity for a single advertiser to promote their campaign on the remaining Routemaster buses in central London.
Last month CBS retained the £100 million Arriva bus contract, which runs over five-years and includes the operator’s 6,500-strong fleet of buses (see CBS Outdoor Wins £100 Million Arriva Bus Contract).
The Outdoor giant also recently announced that it has retained the £40 million contract to manage the advertising on National Express buses in the UK for a further five years (see CBS Outdoor Retains Multi-Million Pound National Express Contract).
CBS Outdoor: www.cbsoutdoor.co.uk
