Kerensa Samanidis, general manager for BBC iPlayer at the BBC, explains how the broadcaster’s digital distribution strategy is evolving.
BBC iPlayer remains the primary destination for long-form content, but she outlines a willingness to meet audiences where they are, including off-BBC services (such as YouTube) if the partner destinations are additive and complementary.
This interview also looks at how the BBC differentiates itself from global streaming services.
