In an unusual turn of events, all online news sites recorded an increase in traffic in January – with some huge spikes across the board.
The Independent managed to increase its online audience by 34.5% period-on-period – an extra 1.24 million browsers a day to draw in a total of more than 4.83 million.
Dailystar.co.uk was also up by more than a third (33.4%) to 993,400.
An 11.8% period-on-period increase in average daily browsers took MailOnline’s online audience to 15.64 million, while Trinity Mirror’s digital portfolio was up 16.2% PoP to 9.5 million.
Meanwhile, the Sun was up 20.2%, Telegraph 15.3%, express.co.uk 16%, Metro 17.4% and Evening Standard 22.1%.
| Site | January 17 daily average unique browsers | December 16 daily average unique browsers | Actual change | % change |
|---|---|---|---|---|
| MailOnline | 15,641,619 | 13,991,063 | 1,650,556 | 11.80 |
| Trinity Mirror Group – Digital | 9,492,715 | 8,169,583 | 1,323,132 | 16.20 |
| Mirror Group Nationals | 5,453,722 | 4,959,702 | 494,020 | 9.96 |
| The Independent | 4,830,779 | 3,592,622 | 1,238,157 | 34.46 |
| Trinity Mirror Regional Network | 4,385,175 | 3,474,605 | 910,570 | 26.21 |
| The Sun | 4,247,921 | 3,535,199 | 712,722 | 20.16 |
| Telegraph | 4,044,489 | 3,507,340 | 537,149 | 15.31 |
| express.co.uk | 1,637,521 | 1,411,097 | 226,424 | 16.05 |
| Metro | 1,590,809 | 1,354,922 | 235,887 | 17.41 |
| dailystar.co.uk | 993,425 | 744,876 | 248,549 | 33.37 |
| Manchester Evening News | 785,747 | 652,881 | 132,866 | 20.35 |
| Evening Standard | 664,843 | 544,339 | 120,504 | 22.14 |
| Liverpool Echo | 555,616 | 456,622 | 98,994 | 21.68 |
| Wales Online | 381,989 | 292,824 | 89,165 | 30.45 |
| Birmingham Mail | 357,713 | 277,760 | 79,953 | 28.78 |
| Chronicle Live | 277,533 | 213,447 | 64,086 | 30.02 |
| GazetteLive | 134,347 | 103,268 | 31,079 | 30.10 |
| Hull Daily Mail (Web) | 129,197 | 104,163 | 25,034 | 24.03 |
| Nottingham Post (Web) | 113,624 | 92,122 | 21,502 | 23.34 |
| Bristol Post (Web) | 112,586 | 93,953 | 18,633 | 19.83 |
| Daily Post (Wales) | 99,963 | 81,125 | 18,838 | 23.22 |
| Plymouth Herald (Web) | 94,161 | 80,255 | 13,906 | 17.33 |
| Stoke Sentinel | 91,204 | 79,480 | 11,724 | 14.75 |
| Derby Telegraph (Web) | 89,697 | 71,090 | 18,607 | 26.17 |
| Coventry Telegraph | 86,979 | 66,321 | 20,658 | 31.15 |
| Huddersfield Daily Examiner | 85,190 | 50,459 | 34,731 | 68.83 |
| Leicester Mercury (Web) | 83,230 | 60,760 | 22,470 | 36.98 |
| South Wales Evening Post (Web) | 67,178 | 51,222 | 15,956 | 31.15 |
| Get Surrey | 58,660 | 52,395 | 6,265 | 11.96 |
| Cambridge News (Web) | 52,144 | 42,323 | 9,821 | 23.20 |
| Grimsby Telegraph (Web) | 46,904 | 38,408 | 8,496 | 22.12 |
| Get Reading | 45,404 | 44,518 | 886 | 1.99 |
| Visiter.co.uk | 14,731 | 12,885 | 1,846 | 14.33 |
| theguardian.com | na* | na* | na* | na* |
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