September was a poor month for the entire newspaper market, with only a handful of titles recording any circulation gains from the previous month.
In the daily market just two titles were up: the Financial Times and the Guardian.
The FT recorded growth of 4%, shifting an extra 7,000 copies, while the Guardian was up by just 0.6% (just 800 extra copies on August’s numbers). The Metro – total UK footprint – record no change.
Elsewhere, in both the daily and the Sunday markets, all titles were down. Overall, the daily market suffered a -1.2% decline, while the Sunday market was down -1.8%.
Meanwhile, the London free press saw City A.M. up 1.3%, while the Evening Standard was down -0.2% and the Metro -0.5%.
| Daily Titles | Sep-17 | Aug-18 | Sep-18 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Quality | |||||||
| Daily Telegraph | 469,436 | 370,929 | 363,002 | -106,434 | -22.7 | -7,927 | -2.1 |
| Financial Times | 190,265 | 175,441 | 182,523 | -7,742 | -4.1 | 7,082 | 4.0 |
| Guardian | 147,370 | 134,943 | 135,742 | -11,628 | -7.9 | 799 | 0.6 |
| i | 265,949 | 244,060 | 242,408 | -23,541 | -8.9 | -1,652 | -0.7 |
| Times | 446,463 | 427,668 | 424,876 | -21,587 | -4.8 | -2,792 | -0.7 |
| Mid Market | |||||||
| Daily Express | 374,013 | 338,843 | 333,460 | -40,553 | -10.8 | -5,383 | -1.6 |
| Daily Mail | 1,404,811 | 1,270,418 | 1,252,144 | -152,667 | -10.9 | -18,274 | -1.4 |
| Popular | |||||||
| Daily Mirror | 617,730 | 558,457 | 546,201 | -71,529 | -11.6 | -12,256 | -2.2 |
| Daily Record | 141,497 | 126,800 | 124,184 | -17,313 | -12.2 | -2,616 | -2.1 |
| Daily Star | 415,979 | 361,202 | 355,918 | -60,061 | -14.4 | -5,284 | -1.5 |
| Sun | 1,544,304 | 1,447,959 | 1,416,886 | -127,418 | -8.3 | -31,073 | -2.1 |
| Other | |||||||
| Metro (UK footprint – Mon-Fri) | 1,472,975 | 1,453,926 | 1,453,596 | -19,379 | -1.3 | -330 | -0.0 |
| Total Daily | 7,490,792 | 6,910,646 | 6,830,940 | -659,852 | -8.8 | -79,706 | -1.2 |
| Sunday Titles | Sep-17 | Aug-18 | Sep-18 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Quality | |||||||
| Observer | 176,474 | 165,840 | 163,417 | -13,057 | -7.4 | -2,423 | -1.5 |
| Sunday Times | 759,487 | 722,197 | 719,765 | -39,722 | -5.2 | -2,432 | -0.3 |
| Sunday Telegraph | 345,930 | 291,190 | 284,971 | -60,959 | -17.6 | -6,219 | -2.1 |
| Mid Market | |||||||
| Mail On Sunday | 1,202,961 | 1,065,958 | 1,051,489 | -151,472 | -12.6 | -14,469 | -1.4 |
| Sunday Express | 323,175 | 299,222 | 288,440 | -34,735 | -10.7 | -10,782 | -3.6 |
| Sunday Post | 133,115 | 113,935 | 111,515 | -21,600 | -16.2 | -2,420 | -2.1 |
| Popular | |||||||
| Daily Star Sunday. | 253,592 | 222,944 | 219,814 | -33,778 | -13.3 | -3,130 | -1.4 |
| Sunday People | 208,702 | 183,761 | 177,446 | -31,256 | -15.0 | -6,315 | -3.4 |
| Sun on Sunday | 1,322,204 | 1,233,369 | 1,208,596 | -113,608 | -8.6 | -24,773 | -2.0 |
| Sunday Mail | 151,366 | 131,416 | 126,666 | -24,700 | -16.3 | -4,750 | -3.6 |
| Sunday Mirror | 535,507 | 465,811 | 455,863 | -79,644 | -14.9 | -9,948 | -2.1 |
| Total Sunday | 5,412,513 | 4,895,643 | 4,807,982 | -604,531 | -11.2 | -87,661 | -1.8 |
| London Free Press | Sep-17 | Aug-18 | Sep-18 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| City A.M | 90,791 | 83,854 | 84,951 | -5,840 | -6.4 | 1,097 | 1.3 |
| London Evening Standard | 884,728 | 858,557 | 857,004 | -27,724 | -3.1 | -1,553 | -0.2 |
| Metro (London) | 892,814 | 873,776 | 869,604 | -23,210 | -2.6 | -4,172 | -0.5 |
| Total London Press | 1,868,333 | 1,866,783 | 1,811,559 | -56,774 | -3.0 | -55,224 | -3.0 |
| Daily Titles | Apr 17 – Sep 17 | Mar 18 – AUg 18 | Apr 18 – Sep 18 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Quality | |||||||
| Daily Telegraph | 475,933 | 375,307 | 371,734 | -104,199 | -21.9 | -3,573 | -1.0 |
| Financial Times | 190,843 | 181,499 | 180,912 | -9,931 | -5.2 | -587 | -0.3 |
| Guardian | 151,579 | 140,419 | 138,150 | -13,428 | -8.9 | -2,269 | -1.6 |
| i | 267,706 | 248,830 | 246,923 | -20,783 | -7.8 | -1,907 | -0.8 |
| Times | 451,141 | 430,977 | 429,088 | -22,053 | -4.9 | -1,889 | -0.4 |
| Mid Market | |||||||
| Daily Express | 379,999 | 343,398 | 339,235 | -40,764 | -10.7 | -4,163 | -1.2 |
| Daily Mail | 1,431,758 | 1,279,542 | 1,268,968 | -162,790 | -11.4 | -10,573 | -0.8 |
| Popular | |||||||
| Daily Mirror | 639,176 | 562,109 | 558,547 | -80,629 | -12.6 | -3,562 | -0.6 |
| Daily Record | 145,439 | 127,785 | 126,504 | -18,934 | -13.0 | -1,281 | -1.0 |
| Daily Star | 425,302 | 371,930 | 365,021 | -60,281 | -14.2 | -6,909 | -1.9 |
| Sun | 1,571,880 | 1,463,567 | 1,451,529 | -120,351 | -7.7 | -12,038 | -0.8 |
| Total Daily | 6,130,755 | 5,525,363 | 5,476,612 | -654,143 | -10.7 | -48,751 | -0.9 |
| Sunday Titles | Apr 17 – Sep 17 | Mar 18 – AUg 18 | Apr 18 – Sep 18 | YoY Actual Change | YoY % Change | PoP Actual Change | PoP % Change |
|---|---|---|---|---|---|---|---|
| Quality | |||||||
| Observer | 181,036 | 169,543 | 167,386 | -13,650 | -7.5 | -2,157 | -1.3 |
| Sunday Times | 776,213 | 735,543 | 731,909 | -44,304 | -5.7 | -3,634 | -0.5 |
| Sunday Telegraph | 352,027 | 293,427 | 291,812 | -60,215 | -17.1 | -1,616 | -0.6 |
| Mid Market | |||||||
| Sunday Express | 330,622 | 301,811 | 298,567 | -32,054 | -9.7 | -3,243 | -1.1 |
| Mail On Sunday | 1,228,053 | 1,072,902 | 1,069,919 | -158,134 | -12.9 | -2,984 | -0.3 |
| Sunday Post | 135,441 | 116,562 | 115,100 | -20,341 | -15.0 | -1,462 | -1.3 |
| Popular | |||||||
| Daily Star Sunday. | 253,715 | 224,793 | 222,511 | -31,205 | -12.3 | -2,282 | -1.0 |
| Sunday People | 218,421 | 186,165 | 184,460 | -33,961 | -15.5 | -1,705 | -0.9 |
| Sun on Sunday | 1,341,467 | 1,237,479 | 1,233,958 | -107,509 | -8.0 | -3,521 | -0.3 |
| Sunday Mail | 154,748 | 133,294 | 131,456 | -23,292 | -15.1 | -1,837 | -1.4 |
| Sunday Mirror | 551,505 | 476,331 | 473,017 | -78,488 | -14.2 | -3,315 | -0.7 |
| Total Sunday | 5,523,248 | 4,947,850 | 4,920,095 | -603,153 | -10.9 | -27,755 | -0.6 |
