Nike splits $1bn global media account between PMG and Initiative

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July 28, 2022

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1 minute

In brief: Following its largest global media review in a decade, Nike has appointed IPG Mediabrands’ agency Initiative and independent agency PMG to share its reported $1bn media account.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Following its largest global media review in a decade, Nike has appointed IPG Mediabrands’ agency Initiative and independent agency PMG to share its reported $1bn media account.

Initiative will handle Nike’s international integrated planning and buying business, while independent agency PMG will be responsible for its domestic media in North America.